Below is the complete Shortlist for the PRCA National Awards 2018

 

Automotive Award
Consultancy:
Frank – ŠKODA Reconnect
Hill+Knowlton Strategies – Shell
Mischief – A Smart Strategy for a Smart Crossing
Ready10 – Jonathan Rea (almost) wins BBC Sports Personality of the Year
Taylor Herring – ‘The Knowledge+’ Creating London’s 4th Emergency Service with mytaxi

In-house:
Direct Line Group – Green Flag – Mud and Motors

Broadcast Award
Consultancy:
Mischief – Happy Birthday Brick
Newsfeed PR and Good Broadcast – There But Not There
The Romans – When Life Gives You Melons

In-house:
Civil Aviation Authority

B2B Award
sponsored by 
Consultancy:
Brands2Life – The Real Face of Sales, for LinkedIn
Harvard – Cisco: The Place to Bee
Harvard – D&B: Time. Own It.
LEWIS – Central to compliance: how LEWIS launched SAS as the voice of GDPR
Man Bites Dog – Standard Chartered: Trading Titans – From G7 to E7
Speed – BuzzBites Powered by Nestle Professional

In-house:
Lloyd’s Register – Technology Radar 2017-18
NFU Mutual – Food Fraud

Consumer Award – High Budget
sponsored by 
Brands2Life – Real Moments
Hope&Glory – IKEA 30: The House Party
Red Consultancy – The Ecover Rubbish Café
Taylor Herring – ‘Spin Cycle’ – the launch of Samsung QuickDrive
The Academy – Domino’s: Delivering a Bigger Slice of Conversation
The Romans – #YayDelay
Tin Man – I’m On

Consumer Award – Low Budget
Brands2Life – Model Males
Brands2Life – Evil Spirit
Frank – Photobox – Crown from the Crowd Campaign
Frank – #MonsterDiscounts
Ogilvy – The First All-Female Subbuteo Set
Taylor Herring – Beano Vs. Jacob Rees-Mogg
Taylor Herring – Valentine’s Day at Greggs

Consumer Award – In-house
HSBC – Home Bae
M&S – Markle & Sparkle
Northumbrian Water – Dwaine Pipe / Love Your Drain Blockage Reduction Campaign
Post Office – A Home of Your Own
Royal Academy of Dance – Silver Swans
UK Anti-Doping – Clean Sport Week 2018

Corporate, Financial and Investor Relations Award
Brands2Life – ‘Sol Traders’
Hope&Glory – Barclays ATM 50
Hotwire – Launching the First Physically Delivered Cryptocurrency Futures Exchange
Lansons – Advising Aldermore Through Unsolicited Bid from FirstRand of South Africa
The Forge Communications – Where Millions Spoke Volumes
Third City – #IPTsUnfair (for the Association of British Insurers)

Corporate Social Responsibility Award
sponsored by 
Consultancy:
Another Word Communications – Forever Against Animal Testing: The Body Shop with Another Word
Golin – Making Fuel Bank Famous
Premier – UNILAD: CondomHero
Red Consultancy – The Ecover Rubbish Café
Taylor Herring – ‘The Knowledge+’ Creating London’s 4th Emergency Service with mytaxi

In-house:
Estee Lauder Companies – Estee Lauder Companies Breast Cancer Campaign
Slimming World – Size Matters #JustThisThanks

Crisis and Issues Management Award
sponsored by 
Consultancy:
3 Monkeys Zeno – Starbucks UK – 5p Cup Charge
FleishmanHillard Fishburn – Nour’s Story
Hill+Knowlton Strategies – Live cyber-attack response
The Academy – Alton Towers Resort: Return to the Thrills
The PHA Group – Fighting for the truth: preserving the reputation of national treasure, Sir Cliff Richard
Weber Shandwick – #TooCoolForPlastic

In-house:
Civil Aviation Authority – Britain’s Biggest Peacetime Repatriation
PDSA – PDSA’s Veterinary Services Review

Digital and New Media Award
sponsored by
Consultancy:
Golin – #BlueGoGreen
Hope&Glory – Marie Curie Lights Up Xmas
Mischief – LEGO Friends Heart Squad
Third City – #IPTsUnfair (for the Association of British Insurers)
Tin Man – #ISeeMore
W – The GIF That Keeps on Giving (Carabao)

In-house:
Post Office – A Home of Your Own
REC – Jobs transform lives
Transport Scotland – Queensferry Crossing
Virgin Trains – #Avocard

Employee Engagement Award
Consultancy:
drp – Jaguar Land Rover – Let’s Have The Conversation
Gong Communications – Dive In: The Festival for Diversity and Inclusion
Good Relations – Nationwide: Arthur Webb Challenge Cup
Mischief – First Choice Bragging Rights
Sequel Group – MY MARKETS APP
The Romans – Hangover Days

In-house:
Civil Aviation Authority
NFU Mutual – Better Never Stops
O2 – O2 Employee Engagement

Health and Wellbeing Award
Consultancy:
Pegasus – Germolene / Celebrate Outdoor Play Everyday
Pegasus – Small Talk Saves Lives
Porter Novelli – Road To Alone
The Romans – Nothing Wrong With A Little Prick
Tin Man – Chewing the Fat over the Nation’s Health

In-house:
Farm Safety Foundation – Mind Your Head
MHRA – FakeMeds campaign
Slimming World – Size Matters #JustThisThanks

International Campaign Award
Consultancy:
Another Word Communications – Forever Against Animal Testing: The Body Shop with Another Word
Brands2Life – Take the “umm…” out of summer
Golin – Hidden Treasures
Higginson Strategy – A Plastic Free Aisle
Hope&Glory – Sony: Sound So Loud You Can See It
PLMR – Campaign to raise awareness of animal health issues in the UK and globally

In-house:
Guinness World Records and Jaguar
Lloyd’s Register – Technology Radar 2017-18
Vodafone Group – ‘What Will You Be?’ The World’s Biggest Digital Skills and Jobs initiative for Young People

Media Relations Award
Consultancy:
Cohn & Wolfe – The Sharenting Report
Hope&Glory and Markettiers – MewTube: Black Friday at Argos
Mischief – Happy Birthday Brick
Mischief – Waistcoat’s Coming Home
Pegasus – Small Talk Saves Lives
The Romans – Hangover Days
The Romans – Nothing Wrong With A Little Prick
The Romans – When Life Gives You Melons

In-house:
Civil Aviation Authority
HSBC – Home Bae
NFU Mutual – Rural Crime Now
Post Office – A Home of Your Own
Slimming World – Size Matters #JustThisThanks

Not-For-Profit and Charity Award
Consultancy:
Mischief – National Trust – Places Make People
Newsfeed PR and Good Broadcast – There But Not There
Pegasus – Gift of Growing Up / World Child Cancer
Pegasus – Small Talk Saves Lives
W – L’Eau De Chris: W for CALM and TOPMAN
Weber Shandwick – The Little Chicken Named Pong-Pong

In-house:
Battersea Dogs & Cats Home – Five Year Sentences for Animal Cruelty
British Red Cross – Community Reserve Volunteers
Farm Safety Foundation – Mind Your Head
Prostate Cancer UK – Prostate Cancer UK’s March for Men campaign promotion
Unicef UK, Triple S Sports and Entertainment Group, ITV – Soccer Aid for Unicef 2018

Public Sector, Value for Money Award
sponsored by 
Consultancy:
Grayling – TfL STARS – Sustainable Travel: Active, Responsible, Safe
Hood & Woolf Ltd – Delivering NHS changes: Urgent Stroke Services in Kent and Medway – a public consultation
Hope&Glory – The Royal Mint Great British Coin Hunt
Kindred – Invisible People – Telling the World About Modern Slavery
Pegasus – Small Talk Saves Lives
Smarts Communicate – Know Your Calories

In-house:
MHRA – FakeMeds campaign
Transport Scotland – Queensferry Crossing

Technology Award
Consultancy:
Golin – Hidden Treasures
Hope&Glory – Sony: Sound So Loud You Can See It
Mischief – Waistcoat’s Coming Home
Red Consultancy – Driving Huawei’s artificial intelligence advantage
Taylor Herring – ‘Spin Cycle’ – the launch of Samsung QuickDrive
The Romans – GT Sport: Police Academy

Specialist Consultancy of the Year Award
Capella
Harvard
Hill+Knowlton Strategies Energy + Industrials Team
Pegasus
PLMR Health & Social Care Practice
Porter Novelli Healthcare

International Consultancy of the Year Award
APCO Worldwide
Brands2Life
The Honey Partnership
Porter Novelli

Young Communicator of the Year Award
Stephanie Libous, Allison + Partners
Alex Saker, Mischief
Nathan Hollow, PLMR
Melissa Rynn, Wire Media
Victoria Irvine, Wire Media

In-house Professional of the Year Award
sponsored by 
Jade Devlin, NFU Mutual
Jenny Wye, Vision Express

Consultancy Head(s) of the Year Award
sponsored by Reuben Sinclair
Jim Selman, Allison + Partners
Jim Donaldson and Ali Gee, FleishmanHillard Fishburn
Emily Keogh and Liam Keogh, Palm PR
Ollie Lane, PLMR
Mandy Sharp, Tin Man
Lee Beattie and Pam Scobbie, Wire Media

Mark Mellor, Outstanding Contribution Award
The Mark Mellor Award recognises exceptional achievement in, and contributions to, the development of the PR industry. The winner will be announced at the Awards Ceremony on 13th  November. 

Campaign of the Year Award
The shortlist for the Campaign of the Year Award is made up from all of the campaign winners from the night.

In-house Team of the Year Award – Private Sector
sponsored by 
Barclaycard
Direct Line Group
Huawei
M&S
NFU Mutual
UKTV

In-house Team of the Year Award – Public Sector
sponsored by
British Red Cross
MHRA

Large Consultancy of the Year Award
sponsored by 
Brands2Life
FleishmanHillard Fishburn
Harvard
Hope&Glory
Instinctif Partners
Porter Novelli

Medium Consultancy of the Year Award
sponsored by 
b. the communications agency
Capella
Fourtold
Nelson Bostock Unlimited

New Consultancy of the Year Award
Higginson Strategy
Milk & Honey PR
Pembroke and Rye

Small Consultancy of the Year Award
sponsored by Reuben Sinclair
Barley Communications
Common Industry
Jargon PR
Ready10
Talker Tailor Trouble Maker
Tin Man