The UK's most Prestigious PR awards!

Why the PRCA National Awards?
 
  • Promote the industry – We’re a not-for-profit, so all the profits from our awards are invested back into our industry to help teams and individuals maximise the value they deliver to clients and organisations
  • Encourage your team – Shine the limelight on your team’s fantastic work and reward every member of your team that contributed
  • Make your mark – Display and celebrate your success over the last year and be recognised by the world’s largest PR association
  • Expand your network – Win new business and open opportunities for new clientele by rubbing shoulders with award-winning businesses
  • Gain global recognition – Be globally recognised by the PR industry, with our judging process consisting of industry-leaders from across the world.

Categories

Campaign Awards

Automotive Award

Identifies work across the automotive and transport PR sector. This can include motor manufacturers, trade bodies, or work aimed at customers and driving sales. Work could cover campaigns relating to, transport and automotive services, initiative, and products.

B2B Award

Recognises work that involves the promotion of products and services from one business to another. Entries can relate to a niche business sector or to the business community at large.

Broadcast Award

This award recognises campaigns that use the broadcast medium effectively, either on its own or as part of an of an integrated programme of PR and targeted marketing activity. This can include podcasts, radio, TV, film, and entertainment.

Consumer Award – High Budget (More than £50,000 per annum)

This category will recognise work that involves the promotion of products or services to consumers, working with a high budget (above £50,000). This category is open to the private, public, or charitable sectors.

Consumer Award – Low Budget (Less than £50,000 per annum)

The winning entrant will display successful use of a low budget (less than £50,000), involving the promotion of products or services to consumers. This category is open to the private, public or charitable sectors. Judges will be paying particularly close attention to budgets, ensuring that the winning entry has shown sufficient financials, while retaining innovation and creative thinking.

Consumer Award – In-House

This award will showcase work that involves the promotion of products or services to consumers, delivered by the private, public, voluntary or charitable sectors.

Corporate Social Responsibility Award

Applicable to work that promotes an organisation’s corporate social responsibility programme, via either a one-off campaign or on-going work. The winning entry will need to show clear evidence of the positive impact the campaign or ongoing work may have made, as well as displaying strong reasoning behind the action.

Corporate, Financial, and Investor Relations Award

This award showcases work across the whole range of financial PR, including investor relations, stakeholder engagement, and corporate affairs.

Crisis and Issues Management Award

Entries will recognise the work undertaken in a crisis situation and/or managing difficult issues. This might be by promoting an alternative perspective, or indeed by keeping an issue out of the media altogether. The successful entry will show effective communication strategy, including objectives and method deployed in a time of crisis. Judges are especially aware of the need for discretion in this category.

Digital and New Media Award

This category will highlight the campaigns that include a large element of digital and new media work. This can be individually or as part of an integrated programme of PR and targeted marketing activity. If a part of a longer-term project, clear aims and outcomes of the overall goal should be identified as well as the specific activity.

Employee Engagement Award

This award recognises campaigns that use internal communications to engage staff, drive organisational change, deliver increased stakeholder value, or change an organisation’s ethos. Entries should detail how on-going strategy has shown significant improvement and further engagement within the internal team.

Health and Wellbeing Award

This category will cover work across the whole range of healthcare and well-being PR, including the NHS, private healthcare, pharma, and medical research (including animal research). Campaigns and/or projects could relate to a healthcare issue, consumer healthcare product, facility or initiative.

International Campaign Award

This award recognises work by a UK organisation that engages international media, clients or stakeholders. The campaign must have run over a minimum of 2 countries excluding the UK and clear identification of how the campaign may have been altered, if applicable, to the different markets.

Media Relations Award

This award recognises campaigns that use targeted media relations to achieve creative, imaginative and outstanding results. The use of supporting material may be effective when needing to stand out from the crowd in this category.

Not-for-Profit and Charity Award

This category will recognise work by/or on behalf of charities, voluntary and not-for-profit organisations. If there is a fundraising aspect to your entry, you must include an explanation of how the entry has contributed to the financial stability or fundraising objectives of the organisation.

Public sector, value for money Award

Open to local authorities, public sector agencies, local bodies, and government departments.  The winning entrant will have displayed work on a singular specific topic that has shown effective and impressive results in the public sector. This could include topical societal issues, the environment, health, or crime.

B2B Technology Award

This category showcases work for technology products, services, or brands, targeted at the business market.

Consumer Technology Award

This award highlights work for technology products, services, or brands, targeted at the consumer market.

Individual Awards

Young Communicator of the Year Award

Open to NextGen* Individuals in both consultancies and in-house teams. The winner will be recognised for an outstanding performance within their organisation and to the wider PR industry. Nominations for this award can be made by the individual themselves, a colleague, or employer. Organisations can enter any number of entries. Please note: If you enter this award and are shortlisted you will need be available for interview on Tuesday, 17th September, 2019 as a part of the judging process.

*A NextGen individual is anyone under the age of 30 years old at the time of the final entry deadline on 12th July, 2019.

PR Leader of the Year Award

Judges will look for an individual (or joint heads) who have succeeded in making communications a strategic priority within their organisation, supporting or leading the organisation’s broader objectives. The individual (or joint heads) will have shown outstanding performance, made a significant contribution to the industry and to their organisations. Nominations for this award can be made by the individual or a colleague and organisations can submit any number of entries.

Please note: If you enter this award and are shortlisted you will need be available for interview on Tuesday, 17th September, 2019 as a part of the judging process.

Team Awards

International Consultancy Award

This category is open to any consultancy, whether multi-discipline or niche; UK or internationally-based. Essentials to include: number of employees, date of incorporation, and details of turnover (acquisitions must be disclosed). Judges will be looking for clear objectives and analysis of performance alongside budgets, growth, and retention within staff and client base. Financial performance and growth will be assessed, and consultancies will be commended for their dedication to diversity, please outline initiatives you may have in place to encourage under-represented groups. Please refer to the Rules of Entry for more information.

Specialist Consultancy Award

This category is open to any UK-based consultancy or team within a consultancy that specialises in a specific sector or PR discipline. Essentials to include: number of employees, date of incorporation, and details of turnover (acquisitions must be disclosed). Judges will be looking for clear objectives and analysis of performance alongside budgets, growth, and retention within staff and client base. Financial performance and growth will be assessed, and consultancies will be commended for their dedication to diversity, please outline initiatives you may have in place to encourage under-represented groups. Please refer to the Rules of Entry for more information.

New Consultancy Award

This category is open to any UK-based consultancy, whether multi-discipline or niche, founded up to 24 months prior to the entry deadline, 12th July, 2019. Essentials to include: number of employees, date of incorporation, and details of turnover (acquisitions must be disclosed). Judges will be looking for clear objectives and analysis of performance alongside budgets, growth, and retention within staff and client base. Financial performance and growth will be assessed, and consultancies will be commended for their dedication to diversity, please outline initiatives you may have in place to encourage under-represented groups. Please refer to the Rules of Entry for more information.

Diversity Award

This award recognises an PR agencies or in-house PR teams championing diversity, inclusivity and change within the industry. This could include both internal or client work to attract and retain a more diverse workforce, to ensure that talent from all backgrounds is reaching leadership levels, or to engage with, and learn from, diverse audiences in new ways that deliver measurable communications or business success. The winning entry will show clear evidence of the positive impact that the work of the PR agencies or in-house PR team is having on diversity. This might be focused on ethnicity, age, disability, sexuality, gender identity, religious belief, socioeconomic background, educational attainment, neurodiversity or any other aspect of diversity. Please refer to the entry toolkit for more information.

Small Consultancy Award

This category is open to any UK-based consultancy, whether multi-discipline or niche, with a PR fee income of up to £2million.

Please refer to the Entry Toolkit for more information.

Medium consultancy

This category is open to any UK-based consultancy, whether multi-discipline or niche, with a PR fee income between £2.01million and £7.5million.

Please refer to the Entry Toolkit for more information

Large consultancy

This category is open to any UK based consultancy, whether multi-discipline or niche, with a PR fee income of over £7.5million.

Please refer to the Entry Toolkit for more information

In-house team – private sector

This category is open to any UK-based in-house private, not-for-profit, or public sector PR and communications team. Judges will look for the role PR and communications play in the wider organisation, effective use of resources, and general contribution to the organisation’s objectives. As with all team categories, judges will mark your entry against the following criteria: team performance, staff, financial, and innovation. For more information, please see the Rules of Entry.

In-house team – public sector

This category is open to any UK-based in-house private, not-for-profit or public sector PR and communications team. Judges will look for the role PR and communications play in the wider organisation, effective use of resources and general contribution to the organisation’s objectives. As with all team categories, judges will mark your entry against the following criteria: team performance, staff, financial, and innovation. For more information, please see the Rules of Entry.

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