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The 2020 Jury is listed below.
Brand Spanking Consulting and PRCA Head Judge
Rachel has started seven multi-award winning professional service businesses, the most notable being PR agency Shine (now The Academy Media Group, of which she is Chair).
Her philosophy of developing, promoting and liberating talent has won her industry recognition including No 1 Sunday Times Best Small Company to Work For.
She is currently also working with the London Business School inspiring MBA students in Entrepreneruship, is a NED of several growth businesses and is an active start up investor.
Penny Anderson has been the Client Director for the Kantar PR agency division for over 10 years and has a total of 25 years in the industry. She oversees the smooth delivery of all Kantar services including global media & social monitoring, analysis planning and demographic data to Kantar’s PR agency clients.
Chris was made joint-MD of Third City in 2018 after seven years leading its fintech and professional services team. He was award PRWeek Young Professional in 2012 for his data-driven approach and has since delivered award-winning social and digital campaigns for the likes of Wellcome, ABI and National Army Museum.
The PR Network
As co-founder of The PR Network (https://www.thepr.network/ ), an alternative PR agency built on a virtual agency model, George has spent the last 15 years delivering strategic programmes for clients including Dropbox, Snapchat, Vodafone and Workday.
Prior to setting up her own global agency, George specialised in international PR programmes running agency networks for Bite Communications, and prior to that worked in France for I&E (now Burson Marsteller) on international accounts including Mars, McDonalds and IBM.
Operating a successful job share for 15 years with her business partner Nicky Regazzoni, George is a passionate advocate of flexible working and active supporter of working mums wanting to achieve successful careers in PR. George and Nicky were both listed in the first Timewise Part Time Power List in 2013 and are often asked to talk on flexible working or job share platforms as long term advocates. George and Nicky have both served on the committee for Women in PR (https://womeninpr.org.uk/ ), where they ran the WPR / PRWeek mentoring scheme for over 3 years which helps more women attain leadership positions in the PR industry.
George is also co-chair of the PRCA’s Virtual PR Agency Group, ((https://www.prca.org.uk/membership/groups/sectoral/virtual-networks) a group she set up with Nicky this year alongside 11 other companies to formalise the virtual PR agency model.
Chris is a Director at Sapience Communications. A corporate affairs, reputation management and media training expert, he has 14 years’ experience in advising clients across a range of sectors including healthcare, life sciences, defence, telecoms, property, education, FMCG, travel, professional services and not-for-profit. He is Chair of the PRCA Crisis Communications Group and also sits on the PRCA’s PR & Communications Council.
Fergus has spent 16 years working in communications and marketing roles for a variety of brands and businesses in the UK and abroad, both in PR agencies including Teneo Blue Rubicon and Golin, and now in-house at eBay (which he has just joined from Gumtree). In his role at eBay he is focused on building the profile and reputation of the business within the UK, and rebutting misperceptions of the brand, by building proactive campaigns for a wide-range of audiences. Fergus also sits on and participates in a number of industry groups and associations, including the Public Relations and Communications Association, Sharing Economy UK and Media Trust.
Richard Cook is the founder and managing director of Champion Communications, an award winning B2B PR company, based in central London. With over 20 years’ experience, working with some of the world’s largest and most exciting fast-growth businesses, including Rackspace, MasterCard, the Mobo Awards and NetApp, Richard is currently focussed on leading the team at Champion as they build and implement strategies that help Champion’s client’s grow. Richard is a Co-Chair of the PRCA Technology Committee and a member of Tech UK. Richard is also a mentor at the Prince’s Trust and has been a guest lecturer at the London College of Communications.
PR Agency One
James in managing director and founder of PR Agency One and has a broad range of PR experience spanning B2B, consumer, healthcare, insurance and decades in agency. He is an expert in measuring conversion from brand, reputation and organic search.
Jane Fordham Consulting; People. Culture. Equality
An experienced consultant and trainer, Jane focusses on diversity and inclusion, culture and wellbeing, having spent 15 years at Golin, helping to build a brand known as a progressive employer. Clients now include WE Communications, the PRCA, Ticketmaster, Centrica and The Civil Aviation Authority.
I have loved being in the world of Broadcast PR for over 20 years’ experience working with some amazing brands to deliver broadcast coverage on TV & Radio. I love getting under the skin of a client and a brief and using media insight and showing how broadcast can be best used to deliver a clients objectives across top tier media. I still get a buzz from seeing a client on national TV or hearing them on the radio. Clients have a golden rule with me that I am not allowed to call before 1030 to allow them at least 2 coffees before they speak to me and they are prepared for my volume and energy.
As one of only 4 female founders in the PR industry bible PRWeek Top 150 agencies, Chloe Franses has pushed a purpose agenda through every aspect of the company that she has built. Having worked across a plethora of brands, charities and celebrity interests, she took the experience she had as a director at Freuds in the early years, through to being head of Creative Relationships at Amnesty International for 7 years, realising that NGO’s alone could not take on the responsibility of the numerous crises facing humanity and the planet. She spent a number of years consulting on CSR programmes for consumer and hospitality brands, leading her to setting up Franses- an award-winning social and cultural impact PR consultancy specialising in building reputation, audience, legacy, engagement and authenticity for businesses and individuals – through action with purpose.
James is founder and Chief Creative Officer at Hope&Glory. He has worked on creative campaigns for Facebook, Sainsbury’s, adidas and American Express in recent months. He still thinks his best campaign is the next.
Chrissy Kellaway is Associate Director at Splendid Communications, an award-winning creative agency with a ‘People-First’ approach to creativity. She leads PR accounts for some of the world’s best brands, including Pepsico and William Grant, creating talkable campaigns that stand out from the crowd and connect with people in the real world.
André is MD of Brands2Life’s Business and Technology practice. He is focussed on building better stories with bigger impact for the largest brands in the tech industry as well as some of its most exciting scale ups.
Claire’s 25+ year career in PR began in tech where she worked for some of the world’s biggest brands. Claire also spent several years working as deputy editor for Hong Kong’s biggest circulating monthly magazine and went on to establish the region’s first green PR practice. As a director at Skout she puts her limitless enthusiasm into everything she does from business planning and client strategy – to everything in between.
Will began his career in PR as a technology and business communications specialist, working across brands including the likes of Microsoft, Coca Cola Enterprises, Logitech, and Ericsson. Following this, Will went on to become a highly commended and trusted PR practitioner working at Ogilvy as a director of brand storytelling and media strategy, delivering award winning campaigns for consumer, corporate, CSR, and technology brands including the Ford Motor Company, IBM, and Vodafone.
Will launched WP Communications in February 2018 out of a passion to provide big agency impact on a nimble, flexible basis working with start-ups, scale ups, SMEs and large enterprises. As part of the new model, the company harnesses a specialist network of highly trained PR specialists and industry collaborations to maximise ROI.
Jo is Managing Director of Porter Novelli, London.
With more than 25 years FMCG and retail experience, she specialises in delivering integrated, insights driven, multi channel campaigns.
Driven by creative ideas that generate business results, she has particular responsibility for the agency’s brand and corporate reputation teams, and led Porter’s central strategy and creative team for four years. Prior to that she was Consumer Head of Practice.
At PN she’s delivered UK, EMEA and global PR campaigns for brands including P&G, HP, Glenfiddich and NIVEA. She was a board director at the RED Consultancy where she led accounts including Yellow Pages, Johnson & Johnson and SMA Nutrition.
Jim Donaldson oversees FleishmanHillard’s UK and Middle East operations. With more than 20 years of experience, he brings extensive management experience, having lived and managed teams in Europe, the Middle East and the UK. Before joining FleishmanHillard, Donaldson was the chair of Weber Shandwick’s EMEA corporate practice.
Ishtar is a member of the Health practice senior leadership team at Edelman London. She leads the strategic direction for global and regional clients including Mars Petcare, the Wrigley Oral Healthcare Program, Roche and GAVI – the Vaccine Alliance. She has a deep understanding of building and executing integrated global and regional communications programmes in particular focused on media relations, executive positioning and thought leadership, awareness raising, influencer and stakeholder engagement, policy change, internal communications, brand building and corporate reputation. Ishtar joined Edelman from Sydney, Australia where she spent six years gaining deep health sector expertise and honing a keen news sense.
In APAC she has previously led award-winning digital and social, disease awareness, patient activation and corporate storytelling programs for a range of health clients ranging from global pharma companies such as GSK, Amgen, AbbVie and BMS to leading health charities, natural therapies and health food brands as well as emerging biotech and medical technology companies to deliver innovative campaigns that achieved tangible business results.
She is currently Co-Chair of the PRCA’s Health group. She previously sat on the NSW Council for the Public Relations Institute of Australia (PRIA) helping drive professional development for communications practitioners.
She is a mental health and inclusion champion at Edelman and in the wider industry regularly speaking at events and contributing to initiatives driving these priorities forward.
The PR Network
Nicky is Co-Founder of The PR Network, an alternative PR agency built on a virtual agency model. Nicky has spent the last 14 years delivering strategic programmes for clients including Dropbox, Snapchat, Vodafone and Workday. Now a Top150 PRWeek agency with global reach, The PR Network ran campaigns in over 32 countries in 2018 alone!
Prior to The PR Network, Nicky held director level positions at Citigate, Brands2Life and property specialist Phoenix. Nicky met George whilst both working at Bite and set up The PR Network together a few years later in 2005.
Operating a successful job share for over 14 years both Nicky and George are passionate advocates of flexible working and active supporters of working mums wanting to achieve successful careers in PR and are often found on the speaker circuit talking about their experiences.
George and Nicky are both on the committee for Women in PR, a PRCA working group, where they run the WPR/PRWeek mentoring scheme which helps more women attain leadership positions in the PR industry.
George and Nicky are co-chairs of the PRCA’s Virtual PR Agency Group, a group set up this year alongside 12 other companies to formalise the virtual PR agency model.
Both sit on the PRCA Council.
Magin’s agency experience has seen him working on clients including adidas, Red Bull, Vauxhall, Tiger and Levi’s amongst many others. Magin also has a wealth of in-house experience, spending five years at global spirits co-leader Pernod Ricard, as Head of Marketing on whisky, gin and cognac, before re-joining John Doe as Managing Director in 2018.
Recently appointed MD at restaurants, food, drink and travel specialist agency Sauce Communications, Tess’s career has spanned both in-house and agency roles within luxury hospitality in London and Hong Kong, world class food and drink festivals and leading consumer brand agencies. With an overall mission to build on the existing reputation and business growth of Sauce, Tess has been integral in re-shaping structure and fine-tuning ways of working across the agency – to deliver exciting work for clients and an engaged, fulfilled team.
The PHA Group
Shelley has over thirteen years of experience working with consumer brands in the retail, lifestyle, charity and health space. From delivering reliable, powerful media relations strategies to creating and delivering campaign activations, Shelley is an expert when it comes to appealing to consumers via the media, both online and offline.
Managing Director at Kindred and a former PRWeek ‘30 Under 30’, Sharon has over 15 years’ experience in directing large scale multi-channel PR and comms campaigns in the public and private sectors. Sharon has led integrated teams for clients including LV=, Foreign & Commonwealth Office, Business is GREAT Britain, and Post Office.
Emma Hazan is the founder of Sidekick Comms. With over 20 years’ experience in PR, Emma has delivered award-winning work across the tech, lifestyle and travel industries for brands such as GoPro, HomeAway, Travelex and O2.
Lynda co-foundedthe purpose driven communications agency, Another Word. She specialises in reputation management, stakeholder communications, media and digital strategy and activation. Lynda has worked with some of the most recognised global brands, including The Body Shop, Bupa and KP Snacks, delivering award winning creative corporate brand building programmes.
The Coca-Cola Company
Joan O’Connor is European Brand Communications Director at The Coca-Cola Company and has over 25 years’ experience in both consultancy roles and in-house. Her experience covers some of the worlds’ best known brands including Mars, Nestle, GSK and Coca-Cola. Whilst best known for leading brand building consumer campaigns for Coca-Cola her experience also includes business to business, Corporate and internal communications.
John Evans established Hawthorn in 2013. He has over 20 years’ experience working in financial and corporate communications, and reputation management.
John currently advises a broad range of clients across the financial services, TMT, engineering, retail and property sectors. John also advises a number of Hawthorn’s private clients across business, politics and entertainment.
Since 1997, John built his experience working at some of London’s most established communications consultancies advising clients through many high profile and often complex situations. In 2005 John started a London and Bangalore based digital production business servicing advertising agencies across Europe and the Middle East; the business subsequently raised private equity in 2005 and grew to over 80 people in 3 years. In 2010 the business was sold to an AIM listed printing solutions business.
John brings his clients a rare combination of communications expertise with first-hand experience of the challenges in building and running a business.
John is a fellow of the Royal Society of Arts and is married with three children. In 2018 John was included in the Spears Top Recommended list for reputation managers and won the CityWealth career achievement award. John also sits on a government SME advisory group.
After more than 18 years in PR, in October 2019 Natalie joined Access Intelligence PLC, the tech innovator for the PR and Communications industries, as Chief Marketing Officer. Her role includes implementation of brand and high growth marketing strategies for Group companies Vuelio, the platform that helps organisations make their story matter; ResponseSource, the network that connects journalists and influencers to the resources they need fast; and Pulsar, the social listening and insights platform.
Prior to this, Natalie was a Board Director at Teamspirit Group for more than ten years having joined in 2008 to found its award-winning PR agency. Leading on innovation and fintech, key clients at Teamspirit included Age UK, Barclays, Fidelity International and Trussle. Natalie is also Chair of Together Co, a Brighton and Hove based charity that tackles isolation and loneliness by supporting the largest network of befriending volunteers in the UK.
Roudie is a Director at OVID Health, an award winning, independent, health communications agency. Roudie has worked in senior roles in-house as the Head of Government Affairs at the leading pharmaceutical trade body (ABPI) and Pfizer UK. Before going into public affairs, she was a senior advisor to Boris Johnson as Mayor of London.
Fiona is Deputy MD of the Business & Technology practice at Brands2Life with 15+ years of experience in developing and executing award-winning communications programmes for brands. Well-connected with media and influencers, Fiona is hands-on in road-testing key messages and has a knack for spotting a good story that will resonate.
Matt is Director of News & External Relations at TfL, where he runs the Media Relations, Government Relations, Corporate Comms and Stakeholder Advocacy & Engagement departments.
In nearly a decade at TfL he has led media and PR work including the launch of London’s Night Tube, the 150th anniversary of London Underground, and the launch of the Ultra-Low Emission Zone. He has now playing a central role in TfL’s comms handling of the coronavirus pandemic, and the TfL Press Office was named the best in-house PR team in the country in the recent prestigious PR Week Awards.
For the last decade his team has run a paid internship encouraging BAME people into PR, and the programme has expanded this year to bring new diverse talent into other areas of comms within TfL.
Before TfL, Matt worked for the Mayor of London’s Press Office; two years under Ken Livingstone and two years under Boris Johnson. He has also worked in media relations for the children’s charity Barnardo’s and for the online political think tank Open Democracy.
Lucy Richardson is Group Communications Director for international spirits company, Quintessential Brands. Lucy leads the communications team, building the profile of the business and its brands through campaigns that resonate with a wide range of audiences. Lucy is also a member of Bloom – a professional network for women in communications, committed to empowering women with the strength, skills and opportunity to succeed.
Liz Male Consulting
Dan is associate director at Liz Male Consulting, a specialist PR and communications consultancy for the construction and property sector. He has worked both client-side and in agency, supporting organisations in the UK and internationally. This has included everything from targeted stakeholder consultations through to larger campaigns that support business growth, deliver change, and enhance corporate reputation.
Jonathan is Head of Public Relations at Aegon, one of the UK’s largest pension, investment and protection providers. Prior to joining Aegon he worked at H+K Strategies and Citigate Dewe Rogerson where he advised a diverse range of clients with a focus of financial and professional services firms.
Having spent over 20 years in both the Political and Public sectors my development across strategic communications, public affairs and providing senior counsel on both long and short term complex issues means that I am able to bring these skills to help and develop our teams and clients. The agility that JBP has, provides very real opportunities for growth across some really interesting sectors and this is what I’m most excited about.
Natalie founded the award winning Aduro in 2012 and it has since grown to be one of the most successful independent consumer agencies in the UK delivering award winning work for global brands like P&G, Whole Foods Market and Hain Daniels. They have built their reputation on being a team who prides itself on three key brand pillars: Creative, Tenacious & Effective; a team that delivers on every promise made without exception and delivers on commercial results every time.
Jody is PR Partner at 23red leading their PR offer Fame23 running behaviour change programmes for government clients and brands. Prior, Jody spent 15 years as a senior director at freuds, directing Public Health England and launching Change4Life and Stoptober. She also led Durex’s provocative Give A F**k campaign
Third Bridge Group
Paul Middleton is Head of Communications at Third Bridge Group, which provides primary research on investment opportunities. Previously Paul was Communications Business Partner at KPMG, where he led on internal communication for 6,500 colleagues and external communications on Brexit. Paul has also worked at Ketchum, a top-five global agency.
Neil is a creative director at The Academy, joining the agency when it first started in 2014, having worked with its founders Mitch Kaye and Dan Glover previously at Mischief. He has produced campaigns for some of the world’s biggest brands and organisations including Disney, Marvel, Heathrow and Domino’s, for which he won a PRCA Consumer Campaign of the Year award. Neil is a former PRWeek 30 Under 30 and has won numerous other PRCA awards including Agency of the Year.
Victoria manages all aspects of Trainline’s public profile, leading the teams responsible for Trainline’s corporate, brand and product communications across traditional, social and paid media. She has more than 20 years’ experience shaping strategies and narratives, creating content and delivering campaigns for some of the world’s most innovative companies including Netflix, PayPal and eBay. Keen to support women in the tech and creative industries, she is an active mentor within and outside Trainline.
As well as her in house experience at Trainline and previously, at eBay, Victoria has spent more than half her career in UK and global communications consultancies including Freud Communications, Burson-Marsteller and MSLGROUP.
Tahmina joined Hanbury Strategy from S&P Global where she lead on corporate Environmental, Social and Governance (ESG) and Innovation communications. Prior to that, she headed up external communications for S&P Global Market Intelligence across EMEA. Tahmina is a former financial journalist and has previously worked in-house and at an agency.
Becky has nearly 30 years’ experience as a marketer, having held senior client and agency side marketing positions. Her experience spans FMCG, technology, entertainment, energy, travel, education and financial services industries across B2C and B2B environments.
An integrated marketer, Becky has worked in corporate and start up environments and is focussed on delivering effective and highly creative solutions to business challenges. She has a track record in developing and leading high performance, client-focussed teams.
She joined TVC in mid-2019 from WPP where she was Team Energy Lead, heading a global agency team, made up of staff drawn from across WPP agencies, working on the BP account.
Prior to WPP she ran her own integrated marketing agency, Ambition London, for 12 years, with clients spanning tech, entertainment, education and B2B sectors. She was named The Drum Network’s Marketing Personality of the Year in 2014.
Becky is responsible for building out TVC Group’s integrated comms business, including overseeing client services, as well as leading business development across the UK, US and Asia.
Andrew has over a decade of experience working with a host of clients across consumer and corporate sectors, delivering market-leading campaigns for brands operating in a crowded digital and consumer marketplace. In the last six years, his work has achieved over 40 campaign awards, including two Cannes Lions.
Andrew is a strategic leader who has owned and led several high-growth and networked marketing communications consultancies across Europe and Asia. He is passionate about discovering trends for market growth, whether it be from disruptive and emerging industry sectors, developing international corridors of business, or identifying macroeconomic, cultural or social shifts that change expectations and behaviour. Andrew helps brands create authentic narratives and engagement strategies that build trust, strengthen reputation and drive deeper and more meaningful relationships with their stakeholder communities.
Clare is the Managing Director of Hays Marketing UKI and has over 30 years of recruitment experience. She has held this role since 2013 and works closely with external organisations and Hays specialist consultant teams to support recruitment strategies that effectively deliver strong candidates and enhance an organisation.
Steph is a Senior Associate Director at 90TEN, a global healthcare communications consultancy that uses behavioural science to maximise brand and health outcomes. She leads on 90TEN’s patient advocacy offering and advises some of the biggest pharma companies in the world on patient advocacy, product communications, corporate communications and internal communications.
Thom leads the digital team at Weber Shandwick in Scotland, bringing 17 years of experience across mobile, tech, broadcast media and PR. He started his career in startups, leading digital teams from Cambridge to New York to Manila, before returning to Scotland to work in television with STV. He has been with Weber Shandwick for five years, working to create award-winning campaigns for web, social media and content.
West Midlands Trains
Francis joined West Midlands Trains at the start of the franchise in December 2017. He has a long record in reputation management, building relationships with key stakeholders across a wide range of sectors. Previously Francis held senior communications positions in Boots, Lego, the Civil Service, the NHS and London Midland.
Francis’ crisis management experience is extensive. Six rail crashes, two terrorism attacks, major product recalls in the UK and Australia and flying to Tokyo with just two hours’ notice to manage a crisis in Japan are just some of the examples of his work.
Mishcon de Reya
Hayley Geffin is Head of Communications for law firm Mishcon de Reya. She manages the firm’s public relations, and is responsible for internal and external communications including editorial, media partnerships, film production and firmwide marketing and brand campaigns. She also works alongside lawyers to provide clients with communications advice and was part of the team that brought the Article 50 legal challenge on behalf of Gina Miller, handling communications and media for both Mrs Miller and the firm. Hayley read English at St Hugh’s College, Oxford.
Shayoni Lynn is a leading behaviour change expert and Director and Principal Consultant at Lynn PR, a strategic communications consultancy that leverages data and behavioural insights to deliver communications and campaigns with organisational impact. She is Chair of PRCA Cymru, PRCA Council Member, and Fellow of the Chartered Institute of Public Relations (CIPR). In 2020, Shayoni is leading a workstream on ethics in PR on behalf of the PRCA Council.
A former journalist, Shayoni has been working in PR and communications for over 10 years. Prior to starting Lynn PR, she was leading Cardiff University’s award-winning alumni relations and fundraising communications programme. Shayoni is an Associate Lecturer on the MA in International Public Relations and Global Communication Management programme at Cardiff University and serves on the committee for Government Communication Service (GCS) South West and Wales. Shayoni is a founding member of the CIPR Behavioural Insights Interest Group, CIPR Education and Skills committee member and a CIPR PRide Awards winner. She is ‘Highly Commended’ by the UnAwards and is a PRCA National Awards, PRCA DARE Awards and CIPR PRide Awards judge. In 2019, she was recognised in the WalesOnline 35 under 35 list of top young business and professional women in Wales.
Ellie St George-Yorke
Ellie heads up the Northern office of reputation management specialists Definition. She oversees the strategic direction of a complex client base of national and international trade associations, corporate clients and third sector bodies. Spanning more than a decade in the industry, Ellie’s career has seen her specialise in issues-based campaigns and has been recognised with a number of high profile award wins as well as being named a former CIPR Young Communicator of the Year.
Charlotte is Communications Director of RVU, a new business that owns Uswitch, Money.co.uk and Bankrate.com. She has more than 20 years’ experience driving hard-hitting campaigns that build brand, propel business growth and shape industries, setting the bar for in-house PR teams across the country.
House of Lords
Owen Williams has worked in communications in the House of Lords for 14 years and now works as the House’s Head of Media. Prior to joining the Lords Owen worked in the press office of the Liberal Democrats between 2002-2006 and for publisher Pearson
Ailsa is currently UK PR lead at Pret A Manger. Prior to this, she was Consumer PR Manager at Tesco and has also spent over 7 years working in consumer agencies, focused on FMCG and restaurant clients.
Amelia Brophy is Head of Data Products, UK at YouGov. She leads the team delivering YouGov’s Plan and Track solution. Amelia is fascinated by diving into the numbers behind business performance, understanding the real value drivers and working closely with clients to develop solutions that help address their key challenges take advantage of opportunities.
Prior to joining YouGov, Amelia was Senior Vice President, Client Services at Nielsen Sports and has enjoyed a career spanning global brand icons and agencies across the UK, US and Australia. She has worked with many household names and a diverse client portfolio including government, arts, sports, FMCG, financial services, automotive, and alcohol. Amelia’s key achievements include leading industrialisation for successful sale for a US start-up, growing revenue by 100%+; bringing in and leading delivery on tier-1 accounts within a market research agency; driving market winning commercial innovation; and hiring and developing high performing client service and data & analytics teams.
Richard Stone is a chartered PR consultant and an international technical communications expert who, in 2019, was listed as one of the CIPR’s 70 at 70 honourees. With over 20 years PR experience, he has worked with the likes of ABB, BT, National Grid ESO, Schneider Electric and WorldCom. When he isn’t managing multi-award-winning PR agency Stone Junction, he enjoys books, sci-fi and Liverpool FC — especially when they win. He is pretty mint.