If you would like to nominate a colleague to be a judge, or to put yourself forward to join the jury, please email awards@prca.org.uk.

The 2021 Jury is listed below.

Rachel Bell

Brand Spanking Consulting and PRCA Head Judge

Rachel has started seven multi-award winning professional service businesses, the most notable being PR agency Shine (now The Academy Media Group, of which she is Chair).

Her philosophy of developing, promoting and liberating talent has won her industry recognition including No 1 Sunday Times Best Small Company to Work For.

She is currently also working with the London Business School inspiring MBA students in Entrepreneruship, is a NED of several growth businesses and is an active start up investor.

Phil Caplin

Broadcast Revolution

I have loved being in the world of Broadcast PR for over 20 years’ working with some amazing brands. Having finally set up Broadcast Revolution in 2019, I have created a new breed of broadcast consultancy set up to provide a fresh and creative way of delivering quality broadcast coverage for brands across TV, Radio and owned channels. My years of experience as a content-led Broadcast PR consultant helps our clients to deliver their communication objectives, by strengthening their media relations and content with measurable results. I still get a buzz from seeing a client on national TV or hearing them on the radio.

Katie Buckett


Katie is the co-founder of digital marketing consultancy OneFifty. With a career spanning in house and agency, she helps clients – from Toby Carvery and Mazda, to Sage and Airbnb – use data and behaviours to anticipate what, where, and how organisations should behave, digitally. And then makes that happen.

Jonathan Henderson


Jonathan is Head of Public Relations at Aegon, one of the UK’s largest pension, investment and protection providers. Prior to joining Aegon he worked at H+K Strategies and Citigate Dewe Rogerson where he advised a diverse range of clients with a focus of financial and professional services firms.

Simon Francis

Campaign Collective

Simon has worked in communications for over 20 years and led high profile integrated campaigns for EngineeringUK and England’s Department for Education.

He currently co-ordinates the work of the End Fuel Poverty Coalition and delivers campaigns for Allergy UK, the Anti-Austerity Action Group, Education and Employers and Palms Row Health Care among others.

Further experience includes running campaigns for Brathay Trust, Power To Change and Project Syndicate. He co-authored the Freedom To Campaign Guide to the Lobbying Act.

He edits the home of positive news, The Rooftop and is Chair of Public Relations and Communications Association’s Charity and Not for Profit Group. He is also a trustee of the Association of Colleges Charitable Trust and formerly chaired the PR Apprenticeships Trailblazer employer group.

Leona Smith

John Lewis

As an internal communications professional with a career spanning over 14 years, Leona has worked across  a number of sectors, including not-for-profit, financial services, regulation and most recently retail, where she is currently People Engagement & Communication Lead at the John Lewis Partnership.

With an HR centric approach to communications, much of her experience has been closely connected to people leadership teams and steeped in cultural change.

Over the last year Leona has focused heavily on diversity and inclusion, by not only working towards building a considered D&I brand at the John Lewis Partnership, but also through her role as a co-opted Board Director at the Institute of Internal Communications.

As an IOIC Board member she’s been asked to take the lead on D&I. Delving into the role it plays in employee engagement, how to attract more diverse talent into the profession and how internal communications are used to embed D&I strategy.

As a Black Woman from a working class background, Leona has an ambition to improve how representation in internal communications, by ensuring that all employees feel their voices are heard and represented. Ultimately, her goal is to foster an inclusive approach to communications delivery.

Magin Trewhella

John Doe Group

Magin’s agency experience has seen him working on clients including adidas, Red Bull, Vauxhall, Tiger and Levi’s amongst many others. Magin also has a wealth of in-house experience, spending five years at global spirits co-leader Pernod Ricard, as Head of Marketing on whisky, gin and cognac, before re-joining John Doe as Managing Partner in 2018.

Charlotte Tobin

Belle PR

Charlotte Tobin, 33, is an award-winning publicist with over a decade of experience. She founded London-based public relations agency Belle PR in 2014. Charlotte manages the strategic growth and communications for some the UK’s most renowned talent, charity and brand names which is reflected by a steady stream of industry awards.

Lauren Westmore

Third City

Lauren joined Third City as a graduate trainee in 2012, the agency’s first full-time employee and has since worked her way up to board level. Now Associate Director, Lauren has headed up accounts including eharmony, Ancestry and Expedia – delivering a multitude of award-winning campaigns.

Samir Nanji

Milk and Honey PR

Samir is a reputation management and corporate affairs specialist. He has over eight years of strategic and creative experience with stints in both Weber Shandwick’s corporate affairs team and Porter Novelli’s corporate, sustainability and purpose practice advising multi-nationals, charities, governments and NGOs.

Chris Bath

Auroa Comms

Chris is an experienced healthcare communications consultant, with over a decade’s experience working on Global, European and UK communication and marketing programmes, with an expertise in digital innovation and insights having previously held the role digital insights lead for two years prior.

Chris’ move to Managing Director in 2021 followed his work leading the development of Aurora’s creative and evaluation framework, which ensures client strategies are supported by data and insights that not only help develop engaging programmes but can help prove that they make a difference.

Chris has worked across a number of disease areas but has a particular expertise in creating campaigns that made a difference to patients lives, having worked on digital strategy and patient engagement in cystic fibrosis, rare disease, oncology, diabetes and MS and has supported strategy, brand, and patient engagement for a number of pharma and medical device companies in the UK.

His expertise in digital programmes is underlined by his graduation from Google Squared, Google’s digital leadership and marketing course. He was recognized in the Industry as he was a speaker at Digital Shoreditch 2015 discussing the present and future impact of the Internet of Things, and connectivity in health and is currently on the PM Society digital interest group, informing industry direction of digital thought-leadership and innovation.

Chris was a finalist in the 2014 PRCA awards for the Young Communicator of the Year.

Jo Carr


Jo is co-founder and Chief Client Officer at Hope&Glory, an award-winning creative agency. She previously worked at Seventy Seven PR, where she was a managing partner and before that had stints at Teamspirit and QBO. Jo leads work for clients such as Uber, IKEA, Airbnb, O2, Tourism Australia and Bulb.

Ishtar Schneider


Ishtar is a member of the Health practice senior leadership team at Edelman London. She leads the strategic direction for global and regional clients including Mars Petcare, the Wrigley Oral Healthcare Program, Roche and GAVI – the Vaccine Alliance. She has a deep understanding of building and executing integrated global and regional communications programmes in particular focused on media relations, executive positioning and thought leadership, awareness raising, influencer and stakeholder engagement, policy change, internal communications, brand building and corporate reputation. Ishtar joined Edelman from Sydney, Australia where she spent six years gaining deep health sector expertise and honing a keen news sense.

In APAC she has previously led award-winning digital and social, disease awareness, patient activation and corporate storytelling programs for a range of health clients ranging from global pharma companies such as GSK, Amgen, AbbVie and BMS to leading health charities, natural therapies and health food brands as well as emerging biotech and medical technology companies to deliver innovative campaigns that achieved tangible business results.

She is currently Co-Chair of the PRCA’s Health group. She previously sat on the NSW Council for the Public Relations Institute of Australia (PRIA) helping drive professional development for communications practitioners.

She is a mental health and inclusion champion at Edelman and in the wider industry regularly speaking at events and contributing to initiatives driving these priorities forward.

Sharon Bange


Sharon is Joint Managing Director at Kindred, a PR and comms agency that believes in the power of communications to make positive change. In a career spanning 18 years, she’s delivered campaigns that have helped change attitudes and actions for clients ranging from the Department for Education to Post Office.

Nicole Linger


Nicole leads Edelman’s EMEA Employee Experience & Change Practice. Her expertise covers culture and change communications, M&A, crisis communications, internal communication and employer branding.

Nicole has partnered with global organisations in a variety of industries: pharmaceutical, CPG, logistics, retail, professional services, technology, and manufacturing. Her recent work includes supporting a logistics company during a restructure, developing a cultural change communication programme for a CPG company and embedding a new set of values for a multinational pharmaceutical company.

Her advisory work includes restructuring, engaging remote workforces, crisis, executive communications and recovery planning.

Before joining Edelman, Nicole was at Gallup where she focused on designing and leading employee communication, leadership, measurement and change programmes.

She has worked with clients such as Microsoft, Mars, DP World, FedEx, JPI Media, Mitsubishi Heavy Industries, ABB, Gilead, GSK, Kering, Irish Distillers Pernod Ricard, Nissan, Starbucks and Cap Gemini.

Neil Brodrick

The Academy

Neil is a creative director at The Academy and has produced campaigns for some of the world’s biggest brands and organisations including Disney, Marvel, Kellogg’s, Mastercard, Heathrow and Domino’s, for which he won a PRCA Consumer Campaign of the Year award. Neil is a former PRWeek 30 Under 30 and has won numerous other PRCA awards including UK Agency of the Year.


Dan Gerrella

Liz Male Consulting

Dan is associate director at Liz Male Consulting, a specialist communications and marketing consultancy for the construction and property sector.

He has worked both client-side and in agency, supporting organisations in the UK and internationally. This has included significant work related to corporate positioning and reputation management, community engagement projects, and crisis and issues support.

George Blizzard FPRCA

The PR Network

George and Nicky are Co-Founders and Co-CEOs of The PR Network (https://www.thepr.network/ ), the world’s largest virtual PR agency.

As co-founders, both have spent the last 15 years delivering strategic programmes for clients including Dropbox, Snapchat, Vodafone and Workday.   Now a Top150 PRWeek agency with global reach and the second fastest growing PR agency in the UK, The PR Network runs campaigns in over 40 countries annually via its network of senior freelance consultants.

Prior to The PR Network, George ran EMEA campaigns for blue chips including; Apple, Sun Microsystems and Logitech, whilst at Bite Communications and Nicky held director level positions at Citigate, Brands2Life and property specialist Phoenix.

Operating a successful job -share for over 15 years, both Nicky and George are passionate advocates of flexible working and active supporters of working mums wanting to achieve successful careers in PR and are often found on the speaker circuit talking about their experiences.   Both were featured on the first ever Timewise Power List in 2013 for their job-share.

George and Nicky are co-chairs of the PRCA’s Virtual PR Agency Group, ((https://www.prca.org.uk/membership/groups/sectoral/virtual-networks) a group set up this year alongside 11 other companies to drive standards for the virtual PR agency model.

For over 3 years George and Nicky were both committee members of Women in PR (https://womeninpr.org.uk/), a PRCA working group, where they ran the WPR / PRWeek mentoring scheme which helps more women attain leadership positions in the PR industry.

Both sit on the PRCA Council and were appointed PRCA Fellows in 2020.

Anisha Vikram Shah


Anisha Vikram Shah is a Consulting Director at Blurred, a purpose- and values-led strategic and creative advisory firm that is built on the principles of ESGP – Environment, Social, Governance and Purpose – and that recognises the increasingly blurring lines between disciplines, audiences and industries. She advises some of the world’s largest businesses and brands on implementing ESG principles and communicating their purpose.

Anisha has spent 15 years in strategic communications and reputation management, advising companies in the US and UK across a range of communications disciplines to help them navigate complex and changing environments, cater to shifting stakeholder needs and articulate their purpose. Prior to Blurred, Anisha worked in the Corporate Reputation team at Ketchum London, and before that, across the Corporate and Employee Engagement & Change Management teams at Weber Shandwick in New York.

Shelley Frosdick

The PHA Group

Shelley is responsible for the day to day operations at The PHA Group, working in partnership with her co MD Stuart Skinner to ensure the continued growth and development of the agency and its people. A Consumer & Third Sector PR specialist with over thirteen years experience working with brands in the retail, lifestyle, charity and health space, Shelley oversees several of the agency’s clients in these sectors alongside her role as Group MD.  With a passion for creating a great workplace, Shelley drives the agencies People & Culture initiatives ensuring the agency supports and rewards all employees.

Nadia Hamed

W Communications

Nadia is a Board Director at W Communications, leading the International and News divisions, which house some of the agency’s largest brands. Nadia leads on crafting detailed strategies and campaigns that expertly blend commercialism with creativity for the likes of Papa John’s, Marriott International, MoneySuperMarket and Very.co.uk.

James Gordon-MacIntosh


James is co-founder and Chief Creative Officer at Hope&Glory, an award-winning creative agency. It’s not really a proper job. He is paid to do silly things by clients including GUINNESS, Airbnb, Sainsbury’s, adidas and American Express.

Jane Fordham

Jane Fordham Consulting & Hanbury Strategy

Jane Fordham, Founder, Jane Fordham Consulting and Partner and Head of People & Culture, Hanbury Strategy, She enjoys a fulfilling portfolio career having been an independent people, culture and inclusion consultant since March 2018 following a successful corporate career in communications and creative agencies. Jane has consulted for organisations including No.10 Downing Street, The Civil Aviation Authority, Greater Anglian Trains, ARM, Live Nation & Ticketmaster, Centrica and Scottish Gas Networks (SGN). Since the start of 2021, Jane has also been a Partner and Head of People & Culture at fast-growth public affairs and corporate communications agency, Hanbury Strategy, following 18 months of partnering with them as a consultant. She was recently included in Diversein.com’s list of 125 ‘D&I Leaders to Follow on LinkedIn’ having worked tirelessly to make organisations more human and earned a reputation throughout her career as a change agent.

Jane led the talent and marketing functions for PR and digital agency Golin between 2010 and 2018, overseeing the employer brand and people strategy. During that time the agency tripled in size and profile, developing a reputation as a pioneer of progressive talent programmes specifically in the areas of flexible working, gender and social equality and inclusion. She is also a committee member for Women in PR, driving their highly acclaimed mentoring programme, and sits on a corporate advisory board for Battersea Cats & Dogs Home.

Rachel Gonzaga

OVID Health

Rachel has worked in healthcare communications for 15 years and leads OVID Health’s PR and patient advocacy services. She joined OVID from GSK’s global comms team and previously led their UK corporate comms, product comms and patient advocacy. Rachel started her career in the Cancer Research UK press office.

Nicky Regazzoni FPRCA

The PR Network

Nicky and George are Co-Founders and Co-CEOs of The PR Network (https://www.thepr.network/ ), the world’s largest virtual PR agency.

As co-founders, both have spent the last 15 years delivering strategic programmes for clients including Dropbox, Snapchat, Vodafone and Workday.   Now a Top150 PRWeek agency with global reach and the second fastest growing PR agency in the UK, The PR Network runs campaigns in over 40 countries annually via its network of senior freelance consultants.

Prior to The PR Network, George ran EMEA campaigns for blue chips including; Apple, Sun Microsystems and Logitech, whilst at Bite Communications and Nicky held director level positions at Citigate, Brands2Life and property specialist Phoenix.

Operating a successful job -share for over 15 years, both Nicky and George are passionate advocates of flexible working and active supporters of working mums wanting to achieve successful careers in PR and are often found on the speaker circuit talking about their experiences.   Both were featured on the first ever Timewise Power List in 2013 for their job-share.

George and Nicky are co-chairs of the PRCA’s Virtual PR Agency Group, ((https://www.prca.org.uk/membership/groups/sectoral/virtual-networks) a group set up this year alongside 11 other companies to drive standards for the virtual PR agency model.

For over 3 years George and Nicky were both committee members of Women in PR (https://womeninpr.org.uk/), a PRCA working group, where they ran the WPR / PRWeek mentoring scheme which helps more women attain leadership positions in the PR industry.

Both sit on the PRCA Council and were appointed PRCA Fellows in 2020.

Lindsay Paterson


Lindsay is the founder and CEO of CoachingConsultants, providing specialist one-to-one leadership and business coaching to the public affairs and communications industry. She was previously a member of the senior leadership team at Interel, the global public affairs consultancy, where she led on innovation and global integration. She has worked in varied communications roles with the Foreign and Commonwealth Office, the European Commission, the Law Society and as a solicitor.

Emma Hazen

Sidekick Comms

Emma Hazan is the founder of Sidekick Comms. With over 20 years’ experience in PR, Emma has delivered award-winning work across the tech, lifestyle and travel industries for brands such as GoPro, HomeAway, Travelex and O2

Richard Bagnall


Richard has advised international clients on the best ways to measure the effectiveness of PR and communications for 25 years. He has built or led some of the world’s best-known communications measurement consultancies, including Metrica, Gorkana and PRIME Research. Richard began his career in public relations with roles at Saatchi and Saatchi’s PR consultancy, The Rowland Company, and medical charity the Royal College of General Practitioners.

Richard has been a board director of communications evaluation global trade association AMEC for over 10 years and has served as chair for the last 5 years. He has contributed to several business books on measuring communications and is an active long-term member of the UK Government’s GCS / Cabinet Office Evaluation Council. In 2013 he co-authored the UK government’s Capability Review of Digital Communications.

Richard is a Fellow of the PRCA and member of its PR & Communications Council, a member of the Chartered Institute of Public Relations, an Honorary Lifetime Fellow of AMEC and was inducted into PR News’ Measurement Hall of Fame in 2017.


Natalie Luke

Aduro Communications

Natalie started Aduro with a simple desire to deliver creative, content and PR for clients her and the team wanted to work hard for. Aduro is a fully-integrated, award-winning agency with a drive to be creative, tenacious and effective. Natalie nurtures young talent with big dreams, and Aduro has continued to thrive by putting people at the heart of the business.

Daniel Mazliah


Daniel has led in-house PR teams at some of the country’s most high profile public sector and charity organisations delivering agenda-setting coverage and providing calm and effective crisis management. He is currently Head of Media at the NSPCC having led the communications for the Home Secretary’s extremism advisor and managed teams at the Home Office, the disability charity Scope and Southwark Council in south London. Daniel is a father-of-three and a fan of Tottenham Hotspur.

Hannah Barlow

BB Partners

Hannah Barlow, Co-Founder BB Partners: Advisory for Changemakers. Political communications and campaigning. Life-long Spurs fan. Passionate about making a positive difference. Love pets, hate Mondays.@hannah_barlow44

Will Condliffe

Chester Zoo

Will Condliffe is PR Manager at Chester Zoo. He has spent a decade working in the zoo’s internationally renowned press office, delivering highly-acclaimed campaigns (Save Our Zoo), award-winning crisis comms strategies (Monsoon Forest fire), sector-leading social media output and managing production of the Channel 4 TV documentary, The Secret Life of the Zoo.

Salonee Gadgil

Stand Agency

Salonee grew up in Mumbai where she started her career as a copywriter and journalist. Since moving to London in 2015, she’s spent her time working in the creative industries, most notably at Creative Review magazine. She is now Head of Content at Stand, where she leads on the development of digital content ideas and consults with clients on the strategic use of creative content. 

Chris Godfrey

Happy Yolk

Co-founder and Creative Director of creative comms agency Happy Yolk. After successfully dethroning Kylie Jenner and creating the most liked picture on Instagram, Chris was name-checked as one of TIME magazine’s 25 most influential people on the internet. Throughout his career he has won multiple awards, including Cannes and D&AD

Simon Whitehead

Hill+Knowlton Strategies

Simon runs H+K’s largest stand-alone office as UK CEO, with over 300 consultants working across industry sectors, a specialist services portfolio, and creative studio. With 20 years’ experience in advising clients on growth, reputation and risk, he is a specialist in corporate communications, public affairs, financial PR and litigation communications.

Will Painter

WP Communications

Will Painter is Founder and CEO of WP Communications, an award winning integrated communications agency with a flexible and agile approach to earned, owned and paid media. The company serves an international client base of corporates and public sector organisations. Under Will’s leadership, the company has driven 300% year on year growth despite the global pandemic.

Headquartered in London Bridge, the company’s focus is to grow the brands that are changing the world by using communications to drive business impact at scale.

Will is a specialist in behavioural change and influence, working as a skilled publicist, copywriter, and media trainer with top Fortune 500 companies.

Effie Kanyua


Effie is the Director of PR & Comms at Hearst UK, the premium content and experiences business of trusted brands such as: Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health and is a sponsor on Hearst UK’s Diversity & Belonging steering committee. Her team won In House Team of the Year at the Drum PR Awards 2020 and Silver for Best In House Team at the Marketing & PR Brilliance Awards 2020.

She was previously Communications Director at Bauer Media, leading its broadcast and then publishing arm, and she spent several years at the BBC as a journalist and working within its TV and radio businesses. Effie has led teams at many communications agencies, including Splendid Communications, Clarity, Weber Shandwick, Talk.Global and M&C Saatchi, working with some of the world’s biggest tech, media, FMCG, beauty and healthcare brands. She is a former BME PR Pros mentor and is a current Women in PR Mentor.

Effie has worked with global brands including: P&G, Global Radio, Coty, Unilever, Johnson & Johnson, Huawei, Samsung, Microsoft, Virgin Media, Coca Cola, Diageo and Pernod Ricard.

Penny Anderson


Penny Anderson has been the Client Director for the Kantar PR agency division for over 10 years and has a total of 25 years in the industry. She oversees the smooth delivery of all Kantar services including global media & social monitoring, analysis planning and demographic data to Kantar’s PR agency clients.

Mark Schmid

Simmons x Schmid

After working for pretty much every agency that would have him, Mark set up Simmons x Schmid, specialising in b2b marketing communications, in 2020.  Mark’s in-house and agency career spans brand, corporate, financial and internal communications in sectors including telecoms, media, retail, FMCG, tech and financial services.

André Labadie


André runs the Business and Technology practice at Brands2Life, the agency for the brands transforming our world. He is responsible for leading teams to deliver award-winning, integrated programmes that deliver better stories and bigger impact for many of the tech industry’s biggest names and hottest scale-ups.

Jo Ogunleye

Google UK

Jo leads B2B Communications for Google UK, is a Taylor Bennett Foundation Trustee, a PRCA Race & Ethnicity Equity Board Member and was recently included in the PRWeek PowerBook 2021. She is also (less recently) a PRWeek 30 under 30 alumni after handling crises including the 2017 London Bridge attack.

Fran Langdon

Splendid Communications

Fran is an Associate Director at Splendid Communications and a Creative Strategist, crafting campaigns that connect some of the world’s most exciting brands with their consumers through innovative and disruptive storytelling. She has nine years’ experience in consumer comms, with experience spanning automotive, food and drink, arts, heritage and culture.

Lawrence Collis

Good Relations

Lawrence is an Executive Director at Good Relations where he heads up the consumer team.

With 20 years experience, Lawrence has worked within various different disciplines in the media industry, leading digital, creative and media teams across a wide range of industries. As such, he has wide experience in social media, integrated marketing, creative content, issues management and search.

Lawrence is a passionate, business-focussed communications specialist and marketeer with a keen focus on multi-channel, creatively powerful and strategically robust campaigns.

He has worked with some of the worlds’ most iconic brands developing both local and global campaigns for the likes of Sony, Vodafone, Amazon, Casio, Coca Cola, Electronic Arts, Volkswagen, ABInBev, MTV and Heinz.

Gillian Gallanagh

Weber Shandwick

Gillian joined Weber Shandwick in 2014 and leads social impact and global health projects for clients including the Bill & Melinda Gates Foundation, Global Citizen, Global Fund to Fight AIDS, TB & Malaria, Plan International and GSK. Her focus areas include global campaigning, creative, behaviour change, and resource mobilisation with expertise in infectious diseases, inequality, vaccines, gender, and malnutrition.

Recently, Gillian led the international team for One World: Together at Home, a COVID-19 benefit concert from Global Citizen to raise funds for the WHO, curated by Lady Gaga as well as the Global Fund to Fight AIDS, TB & malaria’s 6th Replenishment Campaign, hosted by President Macron of France.  With a speciality in managing global teams Gillian has worked in Abuja, Nairobi, Abidjan, Kinshasa, Mexico City, Delhi, Dhaka and Hanoi, among others. In 2016, she was seconded to the Johannesburg office where she worked on projects for Save the Children, the RTS,S malaria vaccine, GSK South Africa and nutrition projects for the United Nations including capacity building in local communities.

Previously, Gillian worked for Carr Communications in Dublin, Congressman Patrick Kennedy in Washington D.C and for the American Medical Association in Chicago. She has a degree in Economics and Political Science and a Master’s in Media and International Conflict.


Ayeni Adekunle

BlackHouse Media

Ayẹni Adékúnlé is the founder and chief executive officer of BlackHouse Media (BHM). He’s a member of the PRCA’s communications council and fellow of the National Institute of Marketing of Nigeria.

Jody Hall


Jody is PR partner at 23red, a purpose-driven creative agency. Specialising in behaviour change campaigns that change people’s lives for the better, Jody has launched several movements including Change4Life, Stoptober and Dementia Friends.  Jody’s current clients include Open University, GamCare and several government departments.

James Crawford

PR Agency One

James founded PR Agency One, which since its launch in 2012 has put measurement at the heart of what it does.  PR Agency One’s proprietary evaluation system OneEval predates the AMEC framework and has since been developed into three distinct products that focus on three areas Commercial, Reputation and Brand.

His personal interest is in commercial attribution. James is an expert in Google Analytics and tracking commercial outcomes.  He saw AMEC develop the framework and instantly recognised the approach, as in many ways it mirrored his own products in OneEval.  PR Agency One adopted the language of the framework into the product and pushed forward with the development of the three products as wanting to remain ahead what is seen as the minimum standard that the industry should operate at.

You can find out more about this offering here. James wants the rest of the industry to do the same and try and push the envelope – be they the smallest freelancers and independent agencies, or the biggest global network groups.

Matt Brown

Transport for London

Matt is Director of News & External Relations at TfL, where he runs the Media Relations, Government Relations, Corporate Comms and Stakeholder Advocacy & Engagement departments.

In nearly a decade at TfL he has led media and PR work including the launch of London’s Night Tube, the 150th anniversary of London Underground, and the launch of the Ultra-Low Emission Zone. He has now playing a central role in TfL’s comms handling of the coronavirus pandemic, and the TfL Press Office was named the best in-house PR team in the country in the recent prestigious PR Week Awards.

For the last decade his team has run a paid internship encouraging BAME people into PR, and the programme has expanded this year to bring new diverse talent into other areas of comms within TfL.

Before TfL, Matt worked for the Mayor of London’s Press Office; two years under Ken Livingstone and two years under Boris Johnson. He has also worked in media relations for the children’s charity Barnardo’s and for the online political think tank Open Democracy.

Maya Orr


Maya Orr is an award-winning marketing and communications professional who is best known for her work across the #LidlSurprises brand campaign. This 2014 campaign transformed Lidl’s discounter reputation and subsequently has seen the supermarket’s market share double.


Maya began her career in broadcast PR in 2010. Since then, she has worked with a number of brands across all sectors, both client and agency side, and has been integral in a number of areas of marketing and communications including strategy, event planning, branding, as well as overseeing some of the most memorable above-the-line campaigns including a work for the 2018 FIFA World Cup.


Most recently, Maya joined the LADbible Group as one of its most senior female hires to oversee all of the Marketing and Communications across the publisher’s portfolio of brands, which include LADbible, SPORTbible, UNILAD, GAMINGbible and the female-focused Tyla. The LADbible Group are the most engaged social publisher in the world, reaching 82% of adult Gen Z (18-24 year olds) across the UK every month and 300 million unique monthly viewers. 

Tahmina Mannan

Hanbury Strategy

Tahmina joined Hanbury Strategy from S&P Global where she lead on corporate Environmental, Social and Governance (ESG) and Innovation communications. Prior to that, she headed up external communications for S&P Global Market Intelligence across EMEA. Tahmina is a former financial journalist and has previously worked in-house and at an agency.

Ginny Paton


Ginny Paton is currently managing partner at Ogilvy, heading up the WBA business, which is made of Boots UK and the No7 Beauty Company.

Ginny previously owned and managed House PR, an award-winning consumer PR agency, which she sold to W Communications in 2017.

Ginny is a strong supporter of the next generation of PR professionals and has been a mentor for the Women in PR for the last 6 years.


Anna Speight

3 Monkey's Zeno

Anna is instrumental in developing brand-centric integrated communications programmes in challenging sectors that require an eye for detail and a deep understanding of the social-political landscape both in the UK and internationally. Her consultancy often takes a wide and lateral view of the business objectives to ensure a holistic approach builds the right stakeholder relationships.

As a senior communications expert, Anna brings vast experience of providing counsel at the highest level and with a specialty in consumer tech, retail and FMCG – along with all the related industry issues from sustainable sourcing to climate care to workforce and supply chain. Clients that have sought out Anna’s counsel include Starbucks, Lenovo, Morrisons, BP Castrol, and the Office of Fair Trading. Anna splits her time between the Netherlands and London.

Andrew Soar


Andrew is a purpose-driven creative at Ogilvy working across the agency’s wide range of clients. He is a passionate and recognised voice on diversity and equality in the industry and, rarely talks about the campaigns that won awards in the past.


Joanna Pritchard

Weber Shandwick

With nearly twenty years’ experience, Joanna is a highly skilled and versatile communications practitioner that has collaborated with some of the world’s largest and leading companies. She is passionate about helping brands and businesses navigate complex challenges and establishing bespoke, impactful and measurable solutions.  ​

In her current role as Managing Director of Client Experience at Weber Shandwick, London, Joanna is hands on with bringing the right talent together and providing counsel to deliver integrated solutions across the agency. She is also the Client Relationship Lead for ExxonMobil across EAME, leading the delivery of integrated earned, paid, and owned solutions across B2B, consumer, sport sponsorship and retail lines of business. ​

Joanna’s current and previous client experience demonstrates the breadth of her sector knowledge and includes Amex, Aviva, first direct, McDonald’s, Nestlé, Pfizer, Twinings, Unilever and Warner Bros.

Shalini Gupta


Shalini has worked internationally in various communications roles at top FTSE 100 and Fortune 500 companies. She is passionate about the role communicators play in shaping leadership communication strategies so they’re at the heart of everything the businesses do and has also spoken at global events and written blogs on the topic.

Claire Lamb


Claire’s 25+ year career in PR began in tech where she worked for some of the world’s biggest brands. Claire also spent several years working as deputy editor for Hong Kong’s biggest circulating monthly magazine and went on to establish the region’s first green PR practice. As a director at Skout she puts her limitless enthusiasm into everything she does from business planning and client strategy – to everything in between.

Kulbir Sandhu

One Love Communications

Kulbir is a Communications Consultant working primarily in the health and wellbeing space. He works with a range of clients, most recently with NHS London and APACMed where’s he’s worked on media relations and Covid recovery. A long suffering Liverpool fan, Kulbir lives in Dalston, yet his heart remains firmly up north!

Lateefah Jean-Baptiste


My name is Lateefah Jean-Baptiste, and I’m a PR professional and freelance journalist from London.

After graduating with a Media and Communication degree, I interned at several PR agencies before securing my first job in Charity Comms at Britain’s leading HIV and sexual health charity, Terrence Higgins Trust. My primary responsibilities were focused predominately around creating specific media strategies that engage with Black African and Caribbean audiences.  I worked on the National HIV Testing Week campaign three years in a row, and led on the PR activity for the HIV Prevention England program.

In 2019 I was selected to be a part of the BME PR PROS mentoring scheme (read my full mentee interview here). Currently, I’m working as a Press officer at Internews, an international media support non-profit. I’m responsible for developing and implementing media outreach strategies. I’m extremely passionate about working on PR campaigns and strategies that amplify the voices and experiences of communities who are often underrepresented in the media.

Chloe Franses


Chloe Franses is CEO of award-winning influential purpose agency, Franses. With more than 23 years’ experience working with social impact-led, philanthropic and non-governmental organisations and foundations, Chloe has also worked with some of the world’s best-known and most-respected brands and individuals. She is co-chair of the PRCA Purpose Group.

Mark Harrison

Praga Cars

Mark Harrison Chairman of the Motor Industry Communicators Association (MICA) and part of the senior management team at Praga Cars, the 114 year old Czech manufacturing company. Before joining Praga to help grow their automotive operation globally, he had a successful career across Ford, BMW and McLaren for almost 20 years mainly in PR roles. In 2015 Mark provided commercial and communication consultancy services to luxury automotive brands before establishing Praga Cars UK in 2019.

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