Academy Media Group
Co-chairman of the Judging Panel
Rachel founded Shine in 1998 with a vision of building an agency where everyone was encouraged to do just that. Under this mantra Shine has gone on to accumulate over 100 business and industry awards for best in class work including being names No. 1 in the Sunday Times Best Small Companies to Work For. Her passion points are entrepreneurship and people development – qualities that have led her to co-found six award winning agencies with fellow colleagues. Rachel was the first woman to be awarded the coveted Sunday Times Best Leader award in 2012.
The Communications Store
Jen is a 15 years experienced PR professional who has worked in large consultancies both in Paris and in London such as TBWA, Publicis, Elan-Edelman and today at the Communications Store where she is leading our global offering as Head of Global Development.
She has a strong track record of changing consumers’ perceptions through integrated and creative programmes and her 360 approach to communications can be highly valuable to judge PR campaigns. She has also worked for brands in different sectors across beauty, consumer and fashion.
She has specifically built upon an international PR expertise and she would like to bring this open-minded, cross-cultural mindset to her role as a judge.
Jen is a member of the PRCA Council and is keen to help the PR industry move forward.
Sam leads AXON Communications PR practice and works with a number of pharma, biotech and medtech clients on programmes across the communications spectrum. He has more than 20 years’ experience in communications and marketing, earnt from various consultancy and in-house roles at Weber Shandwick, Burson-Marsteller, Novartis and GlaxoSmithKline.
Sam Barrett is the Head of PR Partnerships at UNILAD, the most viewed and engaged social media publisher in the world. Sam works with PR agencies on both an editorial and commercial basis, ensuring that clients achieve a balanced approach with their communications and social media marketing objectives.
Brian has been in PR longer than he cares to remember, having started his professional life as a teacher of English and Drama to 11 to 18 year olds, before becoming an award winning radio producer and presenter in Manchester. Now, 30 years on, as CEO of Havas PR he works on some of the UK’s biggest brands, including Asda, Pets at Home, Kellogg’s and Greggs. His main claims to fame are that he once played football against George Best; ran a marathon in 3 hours 19 minutes; and won a Sony Award for ‘Best Educational Programme’ (in the days of steam radio).
Jonny Bentwood heads data and analytics globally at Golin.
In his role Jonny enables Golin’s clients to be data-driven. A firm believer that when art is combined with science and decisions purely based on instinct are rejected, then clients will have winning programs.
Jonny works on global and strategic clients including Oracle, ExxonMobil, Amgen and Unilever.
Karen began her B2B career 28 years ago. Right from her first role in European PR, creating brand strategies has been a way of life for her, helping organisations maximise their profile and achieve their global ambitions. Acting as strategic counsel to the teams at Wyatt International, she brings years of multidisciplinary expertise and experience to bear on each and every project.
Tom is the CEO of the independent tech comms consultancy Chameleon. Chameleon’s mission is the make B2B less beige, but Tom is mostly known as the guy in the agency who waves his hands around a lot while everyone else does all the work.
A PR expert with 15+ years of corporate, consumer lifestyle and tourism experience. With a proven track record of delivering cutting edge communications solutions for high profile national and international clients, James ensures that Rooster is 100% focused on strategic thinking and creative ideas that drive tangible results and business impact.
Transport for London
Matt is Director of News at TfL, where he sets the strategy for, and runs, the organisation’s award-winning 24-7 media relations operation. Before TfL, Matt worked for the Mayor of London’s Press Office and has also worked in communications for the children’s charity Barnardo’s and for the online political think tank openDemocracy.
Phil Caplin has 20 years’ experience working with brands to deliver broadcast coverage across TV and Radio. His specialism understands brands and how broadcast can be best used to deliver key messaging across broadcast. Phil has works with some of the leading brands including Amazon, HSBC, Subway and Boots.
Jon is CEO of Quiller, the advisory firm focused on corporate reputation strategy. He led the Communications and Public Affairs teams in Europe, Eurasia and the Middle East at The Coca-Cola Company and Eastman Kodak. He is Chair of PRCA Council.
Adrian is a founding partner of lifestyle and consumer brand agency Hope&Glory and has nearly twenty years’ experience. Prior to Hope&Glory, Adrian was at Good Relations, where he worked for eight years on brands including Honda, comparethemarket.com, Texaco and Kelloggs. Currently his clients include O2, Accor Hotels, Barclays and UNiDAYS.
I’ve 25 years marketing and PR experience, including 14 years of running businesses. My experience spans inhouse and agency, B2B and B2C: founding team Symbian; created and co-founded AQA; co-founded and launched Dynamo in 2011 – an award winning business and consumer tech agency with offices in London and San Francisco.
Greater Manchester Police
Amanda has more than 25 years’ experience both as a journalist and in communication roles. For almost 20 years she has worked in senior communication roles within the police service and is currently responsible for Corporate Communications at Greater Manchester Police.
Initially, Amanda worked on local newspapers throughout the North West of England before moving into public relations working for a number of public sector organisations.
She has led the communication team at Greater Manchester Police during some challenging times including the Manchester Arena terrorist attack in May 2017, the murder of two police officers in 2012, August 2011 riots, death of the former Chief Constable and numerous counter terrorism investigations.
Amanda was chair of the national Association of Police Communicators (APComm) from January 2013 to December 2017.
In 2017 Amanda became a Fellow of both the Public Relations and Communications Association (PRCA) and Chartered Institute of Public Relations (CIPR). Amanda is currently vice-chair of the PRCA Council.
PR Agency One
James founded PR Agency One in 2011 and has since grown the business to become and £1.3m turnover consumer and B2B agency, which boasts Decathlon, One4all Gift Cards, AppliancesDirect.co.uk, KPMG, YMCA and RADA as clients. The agency’s major point of difference is its world-leading approach to the measurement of PR, digital acquisitions (which some might know as SEO PR) and reputation management.
Leading W Communication’s award winning creative department, Scott has developed innovative campaigns for global brands including Levi’s, YSL, Soho House Group, Gruppo Campari and Belstaff. With a background in digital & social media, his role also encompasses experiential and content creation – most recently co-directing the agency’s first ever cinema and TV advertisement with Anthony Joshua on behalf of Lynx.
Ellie Duncanson-Hunter is currently the European Marketing Manager at Syneos HealthTM, driving external visibility and internal engagement efforts across the region. Ellie has extensive experience across many sectors of the healthcare industry, having previously worked in-house at AstraZeneca, within a communications agency (Health Unlimited) delivering client-focused corporate reputation programmes, and within trade publishing.
Red Lorry Yellow Lorry
Rob is a partner at Red Lorry Yellow Lorry, a PR Week UK top 15 technology PR, customer and internal communications consultancy with offices in London, Boston, Los Angeles and Berlin. He was the previous Chairman of the PRCA PR Council, the steering group of the UK’s PR industry.
Founder and director of Redefining Communications, Jenni Field has over 13 years’ experience in communications. Working at Director level for a global pharmaceutical company Jenni has worked in the public sector, defence, advertising and retail and hospitality industries.
Working with a remote workforce, running a global communications function for a FTSE250 business her experience in gaining buy-in at a senior level, creating functions from scratch and creating campaigns that put the employee voice at the heart are all in her skillset.
As a professional communicator Jenni is experienced in creating internal communications strategies that allow organisations to communicate effectively, efficiently and in an engaging way.
Jenni founded Redefining Communications as a collective consultancy in 2017 and works with a range of clients helping them with change programmes, corporate communications plans and developing their knowledge of internal communications as a specialism within PR. She is a Board Director for CIPR and supports their Council as well as chairing the Professional Development and Membership Committee and the dedicated internal communications group CIPR Inside.
With nearly 20 years of experience in the B2B technology PR and marketing space, Rich has worked with some of the world’s largest tech companies and most interesting challenger brands.
After cutting his teeth in mobile, where he claims to have influenced Iraq’s choice of communications technology, Rich has also worked extensively across the enterprise tech and fintech industries. He’s a member of the PRCA’s PR and Communications Council and loves judging PR and marketing awards.
Outside of work, Rich laments his failed wakeboarding career and has developed an almost unhealthy obsession with running.
Lawrence is a company director at leading entertainment specialist PREMIER, responsible for client strategy and business development across the 170 person agency. Lawrence has delivered campaigns for clients from across the entertainment and cultural sectors, including Universal Music, MTV, The Eurovision Song Contest, SKY, The BFI, Channel 4, NBC Universal, Sony, and Disney. Outside of entertainment, Lawrence has created a number of award-winning global campaigns for sexual wellbeing brand Durex and delivered major fundraising activations for charities including Evelina London Children’s Hostpital and Nordoff Robbins. Prior to his career in PR Lawrence was a (mostly unsuccessful) stand-up comedian, and played in a (mostly unlistenable) punk band.
Ali Gee is the Deputy CEO and a Senior Partner at FleishmanHillard Fishburn. With a background in planning and strategy, she supports the practice leads in creating integrated campaigns for clients that deliver measurable change. Ali champions creativity, insight and equality throughout the agency playing a pivotal role in the training of staff and partnerships with Smartworks and Omniwomen.
Dan is one of the most respected figures in the industry having won pretty much every major creative award. He is co-founder of The Academy and was previously Creative Chairman at Mischief and Executive Creative Director at Engine working across the group’s advertising, PR, experiential, digital and social media agencies.
Anna created Greenhouse to bring together a community of like-minded people who are passionate about creating change. Anna believes that ‘a sustainable circular sharing economy is exciting and within our grasp and that it will ultimately be better for humanity as well as better for the planet.’ Greenhouse PR work with inspiring businesses, entrepreneurs and NGOs across multiple sectors to achieve long-term positive impact. Greenhouse PR are a certified B Corporation. They deliver award winning campaigns for clients and are delighted to have won Green PR Agency of the Year at the Business Green Awards for two consecutive years.
Emma Hazan is Global Head of Consumer at Hotwire. She is responsible for the creative direction and growth of all things Consumer across Hotwire’s offices globally. She is passionate about comms, creativity and placing that killer story in the right place at the right time.
Paddy is a highly experienced communications professional and public relations entrepreneur.
Over an 18 year career, Paddy has run strategic communications campaigns for some of the UK’s largest brands including the BBC, Level 3, CenturyLink, Sky, News Corp, Three UK, Bloomberg, BT and Barclays.
Paddy started his own agency, Parys Communications, in 2004. Following Parys’ acquisition by MWWPR in 2014, Paddy became UK Managing Director. He is also a founder and non-executive Director of Social360, the specialist corporate social media monitoring business.
3 Monkeys Zeno
Christine is Managing Director of 3 Monkeys Zeno. An award-winning PR practitioner, Christine has been with 3 Monkeys for 12 years, helping to grow the business to a team of 80 and a fee income of £8+m, with stellar clients such as Starbucks, Microsoft, Goldman Sachs, Coca-Cola, McVitie’s and Merck.
Adrian Johnson is the Founder and MD of Leeds-based integrated agency, Umpf. The consumer PR, social media and creative agency has picked up more than 30 industry gongs in the last three years. Clients include Belling, Dakota hotels, ENGIE, Health Education England, Landsec and the NHS. Umpf has been PR Moment’s Integrated Agency of the Year for the last four years.
Nicola in the co-founder of Missive, Small Consultancy of the Year 2017. Missive helps leading technology companies achieve business impact through communications. Nicola has more than a decade of experience in tech and fintech PR, directing UK and international campaigns for B2B brands. At Missive, Nicola is responsible for the day-to-day operations of the business, spearheading the consultancy’s growth, and has strategic oversight of the consultancy’s growing fintech PR portfolio, spanning startups and challengers through to established international brands.
André is Deputy Managing Director in the Business and Technology Practice at Brands2Life, where he runs some of the agency’s largest technology accounts including Cognizant, Darktrace and VMware. He is responsible for leading teams to deliver integrated programmes that are all about better stories and bigger impact.
Andrew has more than two decades of experience in developing brand reputation, risk mitigation and integrated content marketing programmes for Fortune 500 and privately-owned corporations.
Now overseeing Racepoint’s European operations, Andrew is tasked with driving brand engagement strategies for clients and developing international corridors of business across emerging and enterprise technology, healthcare management and consumer lifestyle sectors.
Miki Lentin is Head of Corporate Affairs at the British Library where he leads on areas of strategy, policy, marketing, communications and community engagement. Prior to the Library, Miki’s was Director of Consumer PR at Communique PR, Burson-Marsteller UK. Miki’s career has been diverse and includes running a café and catering company and travelling the world numerous times. Miki is currently doing a part-time MA in Creative Writing at Birkbeck, University of London.
Paul is a Director in the Brand team at Edelman. He has 10 years of consumer PR and marcomms experience under his belt covering planes, trains, automobiles and everything in between. He has worked across European and global campaigns, as well as UK activation for brands as diverse as Heineken to Haribo and First Direct to Tesco. Prior to Edelman, Paul was a Director at consumer PR & social agency, Fever and founder of Brando, now Citizen Relations. At Edelman, Paul leads the #MakeTheFuture programme for Shell.
Natalie brings over 15 years experience in consumer PR across multiple sectors to her agency Aduro founded with the support of Rachel Bell. Her team of entrepreneurial thinkers deliver award winning campaigns grounded in commercial success focusing on robust evaluation methods contributing to four recent AMEC award shortlists.
Emily has over 15 years’ experience advising industry leaders, challenger brands and non-profit organisations on promoting and protecting their reputations and unlocking growth through powerful communications.
As deputy MD of Golin, she oversees the corporate, B2B and tech teams, and works alongside Bibi Hilton to manage agency operations and drive commercial success. Emily shares Bibi’s passion for making Golin a progressive employer, and chairs its D&I Committee.
Adrian is the founder of Fanclub PR, which was shortlisted as the PRCA’s New Consultancy of the Year in 2013. He’s worked at consultancies across various comms disciplines before becoming head of an agency in 2008. He left that position to set up Fanclub PR to deliver oustanding integrated work with talented people.
Adam has worked in PR for 20 years, moving from Porter Novelli, Freuds and (following a spell at Comic Relief) Weber Shandwick, where was CSO for EMEA. Now UK CEO at W, he’s worked on award-winning campaigns for the likes of EDF Energy (Energy of the Nation, London 2012) and UNICEF (#emergencylessons, 2016) and supported clients as diverse as Sony, Unilever, Project RED and the Gates Foundation.
Joe is Co-founder and Executive Creative Director of The Romans. In less than three years, The Romans have developed earned media campaigns for some of the biggest brands in the world, including PlayStation, Diageo, Twitter, Samsung, The Macallan, Facebook and Hennessy and have already won 3x Agency of The Year awards. Joe has won dozens of awards including two prestigious Cannes Lions for PR.
Brazen Director, Sasha, is a multi-award-winning PR consultant with 16+ years’ experience.
A specialist in strategic retail brand comms, Sasha spent three years at London’s Freuds directing its largest consumer PR account, Asda, before returning to Brazen to sit on the UK board.
Her client portfolio and experience includes Wilko, Optical Express, Showcase Cinemas, Lyons, Asda, Hasbro, Silentnight and Vimto.
Andrew is a senior Media relations professional with over 15 years PR experience. Starting his career in health journalism, then switching to PR he has worked at a number of leading agencies. He specialises in media engagement and crisis communications, and works across clients as diverse as INEOS and Tandem Bank.
Starting off in agencies, Zoe began at Hill & Knowlton and then Citigate. She then moved in house to Powergen, ran PR for MFI and now npower. Having worked on both sides, Zoe’s experience covers all aspects of PR – from corporate and crisis management through to consumer, media relations and sponsorship
Vic heads up the EMEA Agency Group at social listening company Brandwatch. Previously, Vic was the MD at B2B agency Man Bites Dog and has over 18 years of PR and marketing experience from both agency and in-house roles.
Sian co-founded creative communications shop and former PRCA Agency of the Year, Cow in 2000.
A big believer in pushing creative boundaries, she has developed an agency that not only produces award winning work, but also provides a robust training ground – helping shame some of the best creatives in the industry.
With over 25 years’ experience under her belt, Sian has worked with 100’s of brands from start-ups to world leading names spanning consumer, corporate and a huge dollop of crisis in-between.
Gemma makes sure Mischief makes work that works, across clients including the National Trust, This Girl Can and LEGO.
She’s a regular speaker on creative effectiveness and one of WACL’s 2018 bursary recipients.
Pete co-runs the leading independent agency Taylor Herring and is the creative architect behind some of the most highly rewarded & innovative campaigns in recent years. Clients include Samsung, Sky, Greggs, Mills & Boon and UKTV.
Alice is a director at Citypress, a Sunday Times Top 100 Company To Work For & PRWeek’s ‘Best Place to Work’ in the PR industry (mid-size consultancy). She’s also a council member and trainer at the PRCA.
A doyenne of the industry, Carole has over 35 years’ experience in PR. She is co-founder and CEO, of 90TEN, a healthcare communications agency specialising in improving health outcomes through behavioural change. 90TEN works with Pharmaceutical clients and was nominated Communications Consultancy of the Year by Pharmaceutical Marketing Europe in 2017.
The Pulse Business
Imogen began her career in the PR and Commnications industry, specialising in the tech sector. After 20 years of thereabouts, she decided it was time to set up her own company, inspired by the theory that businesses make better decisions when run on real-time data. This next phase of her career saw the design of a smart piece of pulse software that can extract feedback from any number of people, at any given time. She now runs The Pulse Business, a market insight company and has a particular soft spot for the PR sector since it taught her so much.
Brian O’Sullivan leads SE10’s London headquarters, helping the agency consistently rise through the ranks of the Top 150 league table and win a Queen’s Award for International Trade in 2018. Prior to joining SE10 he spent a decade editing international business magazines. He has an executive MBA from Ashridge.
Will launched WP Communications in February 2018 out of a passion to better service entrepreneurs, start-ups, and big brands on a scalable basis.
Prior to this, Will worked as a highly commended PR practitioner at Ogilvy, with other agency experience spanning medium-sized and boutique PR agencies.
Kelly is an experienced communications specialist with over two decades of experience working across a myriad of sectors with market leading and challenger brands from Grant Thornton, Virgin Media and Castrol to Wincanton, RAC and Aviva.
Her specialist skills include strategic communication consultancy, converged media maximisation, influencer engagement, industry though leadership, trade & media relations and purpose-driven CSR communication.
Passionate about PR that delivers commercial impact, she believes in providing clients with both ‘business brains and creative muscle’.
Kelly is Chair of the PRCA in the South West and a communications advisor to Business in the Community.
Ben started his PR career faxing 100’s of press releases to news desks and journalists across Europe for an MSN webcast of a not so secret Madonna concert. Since then, he has won numerous awards representing all manner of big and small brands across technology, lifestyle, entertainment, travel and even the Republic of Rwanda which won a global PR Week Award. He’s obsessed by communication strategies that evoke an emotional reaction and provoke a physical action. He sits on several boards as a non-executive and is an ambassador for a number of incredible charities. He’s a passionate tech evangelist and has a love for adventure.
As part of the creative team at The Romans, Ottilie has worked on some of the world’s most exciting brands including Facebook, instax, method and Diageo. Her role is to create campaigns rooted in culture that consumer actively want to engage with – driving awareness and business growth for her clients. In recent years she has helped create chart-topping podcast When Life Gives You Melons for Freya Lingerie; written and directed a ballet about the game of darts, and led a unique social media partnership between Facebook and the Turner Prize.
Cannes Lions Silver winner, PR Moment Young Communicator of the Year, PR Week 30 under 30.
Dominic Redfearn is the Global Brand and Communications Director for Diageo plc and is responsible for corporate brand strategy, global communications, employee engagement, issues and reputation management. Dominic began his career in news with Dow Jones and CNBC television, before moving into the agency world with Medialink, a US media and PR group. During nine years at the agency he ran creative, corporate and consultancy teams, advising clients on media, PR and content strategy and delivering numerous international corporate and consumer campaigns. In 2007 he went in-house with Diageo taking on roles in both Corporate Relations and Global Marketing, including as Global Media and Content Director, leading the company’s approach to content and communications across corporate and consumer brands. In 2014, as Global Brand Diageo Director, he developed an integrated corporate brand and reputation strategy for the company and since 2015 has led the combined Global Brand and Communications group.
Milk & Honey PR
Kirsty leads the consumer division and creative offer at Milk & Honey PR. She is passionate about driving creativity with clients and within her team, championing the ambitious and innovative.
She joined Milk & Honey PR after over four years across the biggest fundraising campaigns at Comic Relief and prior to this honed her skills across entertainment and consumer at Shine Communications.
Lauren left Weber Shandwick to start Spark Communications nineteen years ago. Spark was one of the fastest growing agencies in its first year and is currently a top twenty tech PR specialist. Lauren has worked with a variety of b2b tech clients, from fledgling start-ups to global enterprises.
Lisa has been a member of the PR team at FTSE 250 Kier Group since 2014. As Head of Media and PR Lisa leads the award-winning in-house team and has played a pivotal role in the Group’s recent Shaping Your World campaign. She has 12 years’ experience across agency and in-house executing campaigns for global and UK brands.
Damon has been Mischief’s Creative Director and partner at Engine for four years. Named as one of the UKs top creative directors in this year’s PR Power Book, Damon is responsible for overseeing creative output and ensuring Mischief continues to rock convention, earn attention and produce award-winning work.
b. the communications agency
Sally-Anne is the Founder of b. the communications agency and summer. influencer marketing agency.
With over 20 years of experience in Fashion & Beauty PR and digital communications Sally-Anne heads a team of 50 communications and Influencer Marketing professionals offering integrated 360 servies.
b. the communications agency services of 60 leading fashion + beauty brands globally; current clients include the likes MISSGUIDED, Feelunique.com, Models Own, Camilla, Grace Loves Lace, Ciate, Tweezerman, Carmex.
Whilst summer. represents for than 50 leading fashion, beauty + lifestyle social influencers and manages campaigns for brands including Google, L’oreal, Feelunique, Beautybay and many more.
Founder and CEO of Journalista – a business on a mission to make complex issues clearer in health, tech and academia through work that works for everyone.
Helen is a Partner in Instinctif’s industry-leading Capital Markets practice, where she deploys her deep expertise in financial and corporate communications to help her clients meet their business objectives. Helen’s client roster features some of the most important names in British business today, including Inchcape, Biffa, Redrow and Morgan Sindall.
Founder and managing director of ING. Leanne has worked in Australia, the USA and the UK. Over the last 18 years, she, along with her team has built ING into the recognised leader in PR and Communications for the build environment. The agency’s work covers architecture, design, regeneration and property. ING’s clients are based all over the world and the team currently speaks 16 languages.
Cat Turner currently heads up the consumer services PR team at the Co-op, looking after communications across the funerals, insurance and legal services businesses. She has worked at the Co-op for over 10 years, in both consumer and corporate PR roles, for both individual businesses and the broader Group. Prior to the Co-op, Cat worked in PR, in-house for Churchill Insurance, and agency-side for Fido PR.
Victoria is Founder and Managing Director of GingerMay PR, the multi-award winning global communications consultancy. A former research analyst for companies that included Proctor & Gamble and Microsoft, Victoria founded GingerMay PR in 2010 to offer businesses a commercially minded PR partner.
Victoria has received international accliam for her work in the communications sector and as a passionate advocate for working mothers in leadership. She shares her expertise with other entrepreneurs as a mentor in the Mayor’s International Business Programme for London & Partners.
Victoria was recently shortlisted for Industry Leader of the Year at the PRCA DARE Awards, to be announced in July.
Jo Vyvyan-Robinson is Managing Director of Stir, a food, drink & lifestyle PR agency in Shoreditch. Stir boasts clients such as Heineken UK, Nestlé confectionary brands, San Pellegrino, Giraffe Restaurants and The Botanist, to name a few. Jo has 14 years of big brand consumer and corporate PR experience. Prior to joining Stir in November 2017 Jo was a Director at freuds.
Rikki has 20+ years PR experience, specialising in building beauty & grooming brands including Wella, Sassoon, ShockWaves, Silvikrin, Remington, Cuticura, Slendertone and P&G Professional Haircare. Rikki has been with Cirkle for 7 years and has been behind a number of award winning campaigns as well as sitting on multiple awards judging panels.
Liz has worked in PR for 18 years, both in-house and in agency, where she has delivered a number of high profile external and internal communications campaigns for financial services brands. Her award winning experience spans a range of disciplines including corporate communications, B2b and B2c brand campaigns, product PR, crisis communications and content strategies.
After 20 working years at agencies including Porter Novelli, Weber Shandwick and Cirkle, Nick co-founded Well Hello in 2016 and saw it names New Agency of the Year in 2017. Committed to helping good brands grow, Nick is the creative, and often strategic, brains behing integrated campaigns for a range of household and challenger brands across a range of sectors, from consumer health to alcoholic drinks. Nick is on the PR Council and Chairs the Creative Group.
With over twenty years’ experience in the private & public sectors, Jenny has worked for Vision Express since 2012 to single-handedly develop the business’ PR, Social, CSR & Public Affairs functions. She has spearheaded a number of award-winning strategies for the brand including the ‘Vision Van’; a Charitable Project which provides support to six healthcare organisations, and a significant road safety initiative #EyeTestsSaveLives, resulting in Government changes.