View the 2021 finalists below!

Campaign Awards

Automotive Award sponsored by CARMA

Edelman, UK & Ireland – Nissan Lead Dream Drive

Greenhouse PR – Unveiling the UK’s first Electric Forecourt® with GRIDSERVE

Hope&Glory – Uber x ENO

LNER & Tin Man – Sustainable train travel on track

Ogilvy PR – Fordswitch

W Communications – London’s First Drive-Through Wedding

 

B2B Award

Citizen Relations – A Clean Start for Fish & Chip Shops by P&G Professional

Common Industry – Rehab Press Office

Government Communication Service, HMG – UK Brexit Transition

Man Bites Dog – Zeronomics: Financing the transition to a net-zero world

Missive – Inspiring an underserved segment to grow leads for PayU

Missive – Wellbeing at Work: Supporting those at the frontline of workplace mental health

 

B2B Technology Award sponsored by 3GEM

CCgroup – Fintech 2030: The industry view

Champion Communications – It’s not always sunny in the cloud: The Aptum Cloud Impact Study

Champion Communications – The Public Sector Problem

Lansons – intelliflo’s ‘Confidence in Numbers’ campaign

WE Communications – Aruba: At the Edge of Change

ZPB Associates – Clinically appropriate connectedness at a time of Covid: Visiba Care & ZPB Associates

 

Broadcast Award sponsored by 3GEM

Broadcast Revolution & The British Red Cross – Celebration to Catastrophe – 24 hours with The British Red Cross & Broadcast Revolution

Good Broadcast – Together for Museums

LNER – LNER

Metropolitan Police – Hard Calls Save Lives

W Communications – Fabric of the Community

 

Consumer Award – High Budget sponsored by 3GEM

Edelman, UK & Ireland – Samsung Missing Masterpieces

Edelman, UK & Ireland – Samsung Wildlife Watch

Golin – The Originals

Ogilvy PR – Bombay Sapphire Supermarket

Red Consultancy – PlayStation 5 launch: Transport for London takeover

The Academy – Morrisons: Pandemic, Purpose and Planet

 

Consumer Award – Low Budget

Hope&Glory – Space Oddity

John Doe Group – Highland Spring – A PEE-R Campaign

Pic PR – Adopt-a-Grandparent

Ready10 – Ready10 and Wise Protec – ‘Wear A Bloody Mask’

W Communications – Fabric of the Community

W Communications – Pizza in the Post

 

Consumer Technology Award

Fanclub – Thank You Postie

Fanclub and MusicMagpie – Mount Recyclemore

Fever – Mapping The Launch of ZeroZeroZero for NOW

Fever – SKY Q KIDS QUOTES

John Doe Group – Tesco Mobile – Super Subs

Red Consultancy – PlayStation 5 launch: Transport for London takeover

 

Corporate, Financial, and Investor Relations Award sponsored by DeHavilland

Common Industry – ikigai Launch

Golin – Getting the world travelling safely again

Lloyds Banking Group

Hope&Glory and American Express – Shop Small: WE’RE OPEN

Third City – Youth Against Carbon

Weber Shandwick and That Lot – Digital Lessons for HSBC UK

 

Crisis and Issues Management Award sponsored by Polpeo

Dr.PAWPAW – Dr.PAWPAW Frontline Campaign

Essity – Wiping Away Panic Buying

Finn Partners – Covid-19 recovery strategy with Advantage Travel Partnership

Interel Consulting – Crisis and Issue Management

Lansons & Independent Investigation into the Financial Conduct Authority’s Regulation of London Capital & Finance plc – Supporting the Independent Investigation into the FCA’s regulation of London Capital & Finance (LC&F)

Stand Agency and Anchor- Stand Agency and Anchor – Championing physical, mental and social wellbeing in later life

 

Digital and Social Media Award sponsored by 3GEM

Consultancy:

Brands2Life – LinkedIn Changemakers

Citizen Relations – The No Soak No Joke Challenge for Fairy Platinum Plus

Frank – Weetabix ‘n’ Beanz x Frank

Hope&Glory – Alpha Universe: Building a Creative Community

Golin – Premier Inn

3 Monkeys Zeno – Lenovo New Realities

In-house:

Dorchester Collection – 2020 Social Media Presence

RELX – How RELX transformed its communications strategy through digital storytelling

LNER

Gordonstoun – Promoting a school that parents can’t visit

Met Office – Reaching younger audiences through TikTok

Northumbria Healthcare NHS Foundation Trust – Using digital platforms to keep the public informed during the pandemic

 

Diversity, Equity, and Inclusion sponsored by Milk & Honey PR

Consultancy:

Brands2Life – LinkedIn Changemakers

Golin – The Originals

Pretty Green – My Hair Won’t Be Silenced

Weber Shandwick – UNMUTE for Unilever

Virgo Health – Time to Unite

In-house:

The Royal Society of Chemistry – Tackling inequality in scholarly publishing

LNER – Celebrating International Women’s Day 2021 by LNER

 

Employee Engagement Award

Consultancy:

ENGINE Mischief – ASDA Delivering Christmas Kindness

Gong Communications – Dive In Festival for Diversity and Inclusion in Insurance

Weber Shandwick – UNMUTE for Unilever

In-house:

Avon & Somerset Police – Be the difference

LNER – Internal Communications throughout the pandemic by LNER

Met Office – Met Office – It’s who we are

O2 – O2’s #SeeWhatYouCanDo

RELX – Driving employee engagement and advocacy at RELX. Success story

Medicines & Healthcare Products Regulatory – One Agency Delivering for Patients

 

Health and Wellbeing Award

Golley Slater – Organ Donation

Ogilvy PR – Let’s Talk the Joy of Later Life Sex

Pic PR – Adopt-a-Grandparent

Ready10 – Ready10 and Wise Protec – ‘Wear A Bloody Mask’

SHOOK – Stamp Out The Gap

Virgo Health – Putting Parkinson’s in the Picture

In-house:

Novartis – Lets Talk About the C Word

Wakefield Council – Let’s Keep Going

 

International Campaign Award Sponsored by Markettiers

Golin – Getting the world travelling safely again

Government Communications Service, HMG – UK Brexit Transition

The Academy – Nokia: One Epic Shoot

The Social Kinetic and World Obesity Federation – Every Body needs Everybody: The Time to Act is Now. World

Weber Shandwick – My Shade of Pink for Roche

Weber Shandwick – Our One Home for Fauna & Flora International

 

Media Relations Award

Consultancy:

ENGINE Mischief – Tails.com, Raise The Woof!

Hope&Glory – A Night on the Cobbles

NJRPR – The UK’s First Drive-In Wedding

Splendid Communications – Wotsits Giants: Size Matters (When it Comes to Snacks)

The Academy – Nokia: One Epic Shoot

W Communications – Marmite x Lynx: The World’s First Social Distancing Deodorant

In-house:

Hearst

Northumbria Healthcare NHS Foundation Trust

 

Not-For-Profit and Charity Award sponsored by LexisNexis

Consultancy:

Boldspace – ‘You’re on mute’

Broadcast Revolution and Just Like Us – School Diversity Week

Frank – Frank & March of the Living UK – Meet The Survivors

Ogilvy PR – Let’s Talk the Joy of Later Life Sex

SHOOK – Stamp Out The Gap

W Communications – Fabric of the Community

In-house:

The Kennel Club – #BePuppywise

Polestar – #NoWasteofSpace

Dr.PAWPAW – Dr.PAWPAW and Teenage Cancer Trust Collaboration

LNER – LNER Reserves

Marie Curie – Marie Curie leads grief to the front of the news agenda with the National Day of Reflection

Chester Zoo – “Save Our Zoo”: A COVID-emergency fundraising campaign by Chester Zoo

 

Public Sector, Value for Money Award

Consultancy:

Freshfield PR – Freshfield and Lancashire County Council – #AskForHelp

Golley Slater – Organ Donation

Hope&Glory – Space Oddity

Smarts – Speak Up For Allergies

In-house:

Avon & Somerset Police: Knife crime: a new way forward

Government Communication Service, HMG – UK Brexit Transition

LNER

Metropolitan Police – Hard Calls Save Lives

Fishing Industry Safety Group – Home and Dry – Saving lives in the fishing industry

 

Purpose Award sponsored by Vuelio

Consultancy:

3 Monekys Zeno – Lenovo New Realities

Brands2Life – LinkedIn Changemakers

Don’t Cry Wolf – #HairyTales

Pic PR – Adopt-a-Grandparent

ENGINE MHP + Mischief – E.ON, Change The Weather

Weber Shandwick – Iceland Feeds the Nation for Iceland Foods Ltd.

In-house:

Met Office – Met Office for Schools and Teacher Tuesday

Polestar – Polestar 0 project – a climate-neutral car by 2030

Individual Awards

Young Communicator of the Year Award

Harriet Southwood, Alzheimer’s Society

Anais Merlin, CCgroup

Matt McKenna, Finder

Lewis Oakley, Milk & Honey PR

 

PR Leader of the Year Award

Sadie Groom, Bubble Agency

Kirsty Leighton, Milk & Honey PR

 

Team Awards

Diversity Award sponsored by Reuben Sinclair

Ketchum

Liberty Communications

Paysafe

W Communications

 

In-house Team – Private Sector Award

This award will be announced at the awards ceremony

 

In-house Team – Public Sector Award

Anchor

Avon & Somerset Police

LNER

Medicines & Healthcare Products Regulatory Agency (MHRA) London

 

Large Consultancy Award sponsored by Censuswide

Brands2Life

ENGINE MHP + Mischief

FleishmanHillard UK

Hope&Glory

Ketchum London

Real Chemistry

 

Medium Consultancy Award sponsored by Reuben Sinclair

CCgroup

Cirkle

Kindred

Smarts

Ready10

The Academy

Tin Man Communications

 

New Consultancy Award

Atticus Communications

Boldspace

Fight or Flight

Hard Numbers

Made By Giants

SHOOK

 

Small Consultancy Award

Alfred

Broadcast Revolution 

Don’t Cry Wolf

Milk & Honey PR

Pangolin

Sunny Side Up

 

Specialist Consultancy Award

BECG

CCgroup

Don’t Cry Wolf

Greenhouse PR

Hard Numbers

Real Chemistry

 

International Consultancy Award

Ballou

Lansons

Real Chemistry

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