View the 2021 finalists below!

Campaign Awards

Automotive Award sponsored by CARMA

Edelman, UK & Ireland – Nissan Lead Dream Drive

Greenhouse PR – Unveiling the UK’s first Electric Forecourt® with GRIDSERVE

Hope&Glory – Uber x ENO

LNER & Tin Man – Sustainable train travel on track

Ogilvy PR – Fordswitch

W Communications – London’s First Drive-Through Wedding


B2B Award

Citizen Relations – A Clean Start for Fish & Chip Shops by P&G Professional

Common Industry – Rehab Press Office

Government Communication Service, HMG – UK Brexit Transition

Man Bites Dog – Zeronomics: Financing the transition to a net-zero world

Missive – Inspiring an underserved segment to grow leads for PayU

Missive – Wellbeing at Work: Supporting those at the frontline of workplace mental health


B2B Technology Award sponsored by 3GEM

CCgroup – Fintech 2030: The industry view

Champion Communications – It’s not always sunny in the cloud: The Aptum Cloud Impact Study

Champion Communications – The Public Sector Problem

Lansons – intelliflo’s ‘Confidence in Numbers’ campaign

WE Communications – Aruba: At the Edge of Change

ZPB Associates – Clinically appropriate connectedness at a time of Covid: Visiba Care & ZPB Associates


Broadcast Award sponsored by 3GEM

Broadcast Revolution & The British Red Cross – Celebration to Catastrophe – 24 hours with The British Red Cross & Broadcast Revolution

Good Broadcast – Together for Museums


Metropolitan Police – Hard Calls Save Lives

W Communications – Fabric of the Community


Consumer Award – High Budget sponsored by 3GEM

Edelman, UK & Ireland – Samsung Missing Masterpieces

Edelman, UK & Ireland – Samsung Wildlife Watch

Golin – The Originals

Ogilvy PR – Bombay Sapphire Supermarket

Red Consultancy – PlayStation 5 launch: Transport for London takeover

The Academy – Morrisons: Pandemic, Purpose and Planet


Consumer Award – Low Budget

Hope&Glory – Space Oddity

John Doe Group – Highland Spring – A PEE-R Campaign

Pic PR – Adopt-a-Grandparent

Ready10 – Ready10 and Wise Protec – ‘Wear A Bloody Mask’

W Communications – Fabric of the Community

W Communications – Pizza in the Post


Consumer Technology Award

Fanclub – Thank You Postie

Fanclub and MusicMagpie – Mount Recyclemore

Fever – Mapping The Launch of ZeroZeroZero for NOW


John Doe Group – Tesco Mobile – Super Subs

Red Consultancy – PlayStation 5 launch: Transport for London takeover


Corporate, Financial, and Investor Relations Award sponsored by DeHavilland

Common Industry – ikigai Launch

Golin – Getting the world travelling safely again

Lloyds Banking Group

Hope&Glory and American Express – Shop Small: WE’RE OPEN

Third City – Youth Against Carbon

Weber Shandwick and That Lot – Digital Lessons for HSBC UK


Crisis and Issues Management Award sponsored by Polpeo

Dr.PAWPAW – Dr.PAWPAW Frontline Campaign

Essity – Wiping Away Panic Buying

Finn Partners – Covid-19 recovery strategy with Advantage Travel Partnership

Interel Consulting – Crisis and Issue Management

Lansons & Independent Investigation into the Financial Conduct Authority’s Regulation of London Capital & Finance plc – Supporting the Independent Investigation into the FCA’s regulation of London Capital & Finance (LC&F)

Stand Agency and Anchor- Stand Agency and Anchor – Championing physical, mental and social wellbeing in later life


Digital and Social Media Award sponsored by 3GEM


Brands2Life – LinkedIn Changemakers

Citizen Relations – The No Soak No Joke Challenge for Fairy Platinum Plus

Frank – Weetabix ‘n’ Beanz x Frank

Hope&Glory – Alpha Universe: Building a Creative Community

Golin – Premier Inn

3 Monkeys Zeno – Lenovo New Realities


Dorchester Collection – 2020 Social Media Presence

RELX – How RELX transformed its communications strategy through digital storytelling


Gordonstoun – Promoting a school that parents can’t visit

Met Office – Reaching younger audiences through TikTok

Northumbria Healthcare NHS Foundation Trust – Using digital platforms to keep the public informed during the pandemic


Diversity, Equity, and Inclusion sponsored by Milk & Honey PR


Brands2Life – LinkedIn Changemakers

Golin – The Originals

Pretty Green – My Hair Won’t Be Silenced

Weber Shandwick – UNMUTE for Unilever

Virgo Health – Time to Unite


The Royal Society of Chemistry – Tackling inequality in scholarly publishing

LNER – Celebrating International Women’s Day 2021 by LNER


Employee Engagement Award


ENGINE Mischief – ASDA Delivering Christmas Kindness

Gong Communications – Dive In Festival for Diversity and Inclusion in Insurance

Weber Shandwick – UNMUTE for Unilever


Avon & Somerset Police – Be the difference

LNER – Internal Communications throughout the pandemic by LNER

Met Office – Met Office – It’s who we are

O2 – O2’s #SeeWhatYouCanDo

RELX – Driving employee engagement and advocacy at RELX. Success story

Medicines & Healthcare Products Regulatory – One Agency Delivering for Patients


Health and Wellbeing Award

Golley Slater – Organ Donation

Ogilvy PR – Let’s Talk the Joy of Later Life Sex

Pic PR – Adopt-a-Grandparent

Ready10 – Ready10 and Wise Protec – ‘Wear A Bloody Mask’

SHOOK – Stamp Out The Gap

Virgo Health – Putting Parkinson’s in the Picture


Novartis – Lets Talk About the C Word

Wakefield Council – Let’s Keep Going


International Campaign Award Sponsored by Markettiers

Golin – Getting the world travelling safely again

Government Communications Service, HMG – UK Brexit Transition

The Academy – Nokia: One Epic Shoot

The Social Kinetic and World Obesity Federation – Every Body needs Everybody: The Time to Act is Now. World

Weber Shandwick – My Shade of Pink for Roche

Weber Shandwick – Our One Home for Fauna & Flora International


Media Relations Award


ENGINE Mischief –, Raise The Woof!

Hope&Glory – A Night on the Cobbles

NJRPR – The UK’s First Drive-In Wedding

Splendid Communications – Wotsits Giants: Size Matters (When it Comes to Snacks)

The Academy – Nokia: One Epic Shoot

W Communications – Marmite x Lynx: The World’s First Social Distancing Deodorant



Northumbria Healthcare NHS Foundation Trust


Not-For-Profit and Charity Award sponsored by LexisNexis


Boldspace – ‘You’re on mute’

Broadcast Revolution and Just Like Us – School Diversity Week

Frank – Frank & March of the Living UK – Meet The Survivors

Ogilvy PR – Let’s Talk the Joy of Later Life Sex

SHOOK – Stamp Out The Gap

W Communications – Fabric of the Community


The Kennel Club – #BePuppywise

Polestar – #NoWasteofSpace

Dr.PAWPAW – Dr.PAWPAW and Teenage Cancer Trust Collaboration

LNER – LNER Reserves

Marie Curie – Marie Curie leads grief to the front of the news agenda with the National Day of Reflection

Chester Zoo – “Save Our Zoo”: A COVID-emergency fundraising campaign by Chester Zoo


Public Sector, Value for Money Award


Freshfield PR – Freshfield and Lancashire County Council – #AskForHelp

Golley Slater – Organ Donation

Hope&Glory – Space Oddity

Smarts – Speak Up For Allergies


Avon & Somerset Police: Knife crime: a new way forward

Government Communication Service, HMG – UK Brexit Transition


Metropolitan Police – Hard Calls Save Lives

Fishing Industry Safety Group – Home and Dry – Saving lives in the fishing industry


Purpose Award sponsored by Vuelio


3 Monekys Zeno – Lenovo New Realities

Brands2Life – LinkedIn Changemakers

Don’t Cry Wolf – #HairyTales

Pic PR – Adopt-a-Grandparent

ENGINE MHP + Mischief – E.ON, Change The Weather

Weber Shandwick – Iceland Feeds the Nation for Iceland Foods Ltd.


Met Office – Met Office for Schools and Teacher Tuesday

Polestar – Polestar 0 project – a climate-neutral car by 2030

Individual Awards

Young Communicator of the Year Award

Harriet Southwood, Alzheimer’s Society

Anais Merlin, CCgroup

Matt McKenna, Finder

Lewis Oakley, Milk & Honey PR


PR Leader of the Year Award

Sadie Groom, Bubble Agency

Kirsty Leighton, Milk & Honey PR


Team Awards

Diversity Award sponsored by Reuben Sinclair


Liberty Communications


W Communications


In-house Team – Private Sector Award

This award will be announced at the awards ceremony


In-house Team – Public Sector Award


Avon & Somerset Police


Medicines & Healthcare Products Regulatory Agency (MHRA) London


Large Consultancy Award sponsored by Censuswide


ENGINE MHP + Mischief

FleishmanHillard UK


Ketchum London

Real Chemistry


Medium Consultancy Award sponsored by Reuben Sinclair






The Academy

Tin Man Communications


New Consultancy Award

Atticus Communications


Fight or Flight

Hard Numbers

Made By Giants



Small Consultancy Award


Broadcast Revolution 

Don’t Cry Wolf

Milk & Honey PR


Sunny Side Up


Specialist Consultancy Award



Don’t Cry Wolf

Greenhouse PR

Hard Numbers

Real Chemistry


International Consultancy Award



Real Chemistry

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